From “Avianca” to “avianca”: Bogota-based Airline Rebrands

From "Avianca" to "avianca": Bogota-based Airline Rebrands
Photo Credit: avianca airlines.

From Bogota-based “Avianca” to “avianca”, what’s the difference? The capital A has gone for the carrier as they reveal their rebranding today.

This is part of the airline’s overall transformative switch following their exit from Chapter 11 Bankruptcy proceedings.

Without further ado, let’s get into it…

From “Avianca” to “avianca”: Bogota-based Airline Rebrands…

From "Avianca" to "avianca": Bogota-based Airline Rebrands
Photo Credit: avianca.


Commenting on this rebrand was Adrian Neuhauser, the CEO of the Bogota-based carrier:

“The more than 180 days that our planes spent on the ground due to the COVID-19 pandemic were dark days”.

“We knew that our airline was at risk of disappearing, as was the connectivity of the countries and regions where we operated and the jobs we generated.”

“But it was also during that time that we saw that it was not only possible but also necessary to achieve a different [airline], one that is more open, closer, more accessible, and with more for everyone.”

“After nearly two years, that new avianca is here.”

Neuhauser continued, saying that the direction of this rebranding for the Bogota-based carrier looks back at their history and on to the future.

“This is perhaps the greatest reinvention of an airline in the history of aviation. That’s why today we say hello to [the airline] in lowercase and goodbye to the uppercase ‘A’ of the past.”

“This is a brand that honors our history and at the same time represents what we are today, a renewed [airline]: friendly, agile, accessible, attentive and cheerful.”

“An [airline] that looks you in the eye and calls you by your name. An [airline] where everyone is welcome and where the sky belongs to all.”

With a lot of negative events behind them now, all eyes will be on the Bogota-based carrier avianca to see where the world will take them next.

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By James Field - Editor in Chief 2 Min Read
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