LONDON – flyadeal, one of Saudi Arabia’s favourite low-cost carriers has renewed its contract with Navitaire for the usage of the Navitaire Airline Platform.
This new platform includes the New Skies digital retailing system to increase sales channel and ancillary revenue, and also to aid the airline’s growth plan and digital transformation.
As Saudi Arabia is liberating its skies, flyadeal, like many local airlines in Saudi Arabia, has grown significantly in size, capacity and network since its launch in 2017.
flyadeal is a subsidiary of Saudia, and now operates 27 modern A320 aircraft and flies to 26 destinations in six nations.
The airline has a handful of A320neos on order, and the Navitaire Airline Platform will help streamline the airline efficiently in its aggressive growth process to newer markets.
Impact of the internet and cross-border travel
The airline’s impressive growth is fuelled by internet penetration across the Kingdom and also the Middle Eastern region, with a growing trend of travelling beyond borders.
The airline also positioned itself as one of the best-valued airlines due to its price and marketing techniques, allowing consumers access to good value unbundled fares.
This is especially popular with the younger, internet-savvy generations, preferring a digital one-stop approach to air travel.
Thus, the airline clearly benefits from the digital platform of the Navitaire Airline Platform, which allows the airlines to be flexible and to offer a personalised service to invite extra ancillary revenues to the airline.
Con Korfiatis, CEO flyadeal expresses his satisfaction with the system: “Our growth plans rely on connecting with today’s digital-first traveller.”
He added: “The Navitaire platform gave us the agility and fast time to market to deliver faster initiatives along with personalized offers, and better serve the new customer fuelled by data intelligence.”
The Saudi airline also has the badge of being the first carrier to utilise Navitaire’s latest PaaS systems or the cloud-enabled solutions architected as a platform-as-a-service.
Navitaire’s system has been in use in Azure as early as January 2022, and the newest PaaS-based version currently used by flyadeal expands the airline’s performance advantage on cloud-enabled solutions.
Mohannad Alsalmi, CIO said: “We have seen the evolution of Navitaire’s platform through the years.”
“Having such a robust platform for flyadeal reinforces our commitment to grow and deliver more digital solutions to our passengers with high quality and reliability for better customer satisfaction and seamless journey.”
Surya Kuchibotla, Head of eCommerce and Distribution says: “Navitaire’s partnership has always been beneficial and futuristic to flyadeal.
“The latest onboarding of the latest cloud-based PaaS version of the system is a testament to the confidence in Navitaire and how flyadeal can lead the industry with its extra-large ambition to innovate and grow.”
Navitaire is also similarly delighted to have flyadeal continue as their client.
David P. Evans, Navitaire CEO: “Navitaire is pleased to support flyadeal’s continuing growth plans as a leading digital-first airline in the region with our cloud-first platform that is open, digital, connected and powered by data,”
“We’re equally thrilled to have flyadeal as our launch partner for our latest cloud-native platform that is poised and ready to help flyadeal reach new heights as it delivers even more value to customers.”