Flair Airlines: Transforming Canadian travel with the “Flair Effect”

Flair Airlines Boeing 737 Max Render
Flair Airlines Boeing 737 Max Render (Photo: Flair Airlines)

Canada’s ultra-low cost carrier Flair Airlines has announced that its forecasted “Flair Effect” is expected to save Canadian travelers at least $300 million in 2023.

Since introducing competitive fares to the Canadian airline landscape, Flair asserts that it has saved travelers millions.

The “Flair Effect” measures the huge impact Flair has on air travel affordability for all Canadians. It measures the savings customers make on Flair’s own flights as well as the impact Flair’s presence has on the entire market as competitors attempt to match Flair.

Estimated cost savings

According to the airline’s recent statement, Flair saved Canadians over $256 million in air fares in 2022, and in 2023 Flair’s forecast shows Canadians are expected to save even more with an average saving of 34 percent per ticket.

“From the start, Flair was designed to bring real change and true competition to the market by offering something unique, a purpose-built ULCC focused on making travel accessible to every Canadian,” said Stephen Jones, Chief Executive Officer, Flair Airlines.


“Not only have we come in with game-changing fares, but we have also seen the positive impact that challenge created as other airlines attempt to make their tickets more competitive – all to the benefit of making life more affordable for the Canadian traveler.”

A Flair Airlines Boeing 737 landing.
Brand03, CC BY-SA 4.0, via Wikimedia Commons

Data methodology

Fare data is based on a comparison of average Flair rates with average standard industry rates across overlapping Canadian markets while also factoring the “Flair effect” of lowered competitive rates where applicable. Per-ticket percentage is based on economy fares.

About Flair Airlines

Flair Airlines is a Canadian ultra low-cost carrier (ULCC) headquartered in Edmonton, Alberta. The airline operates scheduled passenger and chartered services with a fleet of Boeing 737 aircraft.

The company slogan is “Plane and Simple.” The airline promotes itself as being Canada’s first and only independent ULCC.

Flair Airlines was founded in 2017 by Stephen Jones and Jim Balsillie. The airline began operations in June 2018 with flights between Edmonton and Vancouver.

The carrier has since expanded to serve a number of other destinations in Canada and the United States.

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By Len Varley - Assistant Editor 3 Min Read
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