Etihad Airways unveils Mission Impossible stunt

Scene from Etihad Airways Mission Impossible skydiving stunt.
Photo Credit: Etihad Airways
By Len Varley - Assistant Editor 4 Min Read
4 Min Read

In a display of creativity and collaboration, Etihad Airways, the UAE’s national airline, recently unveiled a captivating video that provides a glimpse behind the scenes of an exhilarating stunt.

This extraordinary feat marked the airline’s partnership with Paramount Pictures and coincided with the global premiere of Mission: Impossible – Dead Reckoning Part One.

With millions of viewers tuning in through the airline’s social media platforms, this unique stunt is poised to leave an indelible mark on both the aviation and entertainment industries.

The Skydiving Orchestra Stunt


Breaking new ground in innovation and entertainment, Etihad Airways orchestrated a stunt that set hearts racing.

The audacious act featured a group of skydiving musicians performing the iconic Mission: Impossible theme song while hurtling through the sky from a staggering altitude of 13,000 feet.

At a breathtaking speed of 120 mph, this ensemble defied gravity and convention to create an adrenaline-pumping symphony high above the clouds.

https://youtu.be/_tJeuuwkj04

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Charting the Course


Behind the scenes, a meticulous plan was set into motion to execute this daring endeavor. Etihad Airways collaborated closely with their creative agency, Impact BBDO, to navigate the challenges that came with merging musical artistry and skydiving prowess.

The most extraordinary aspect was the recruitment of musicians who were not only adept skydivers but also gifted performers.

Weeks of rigorous preparation ensued, with each skydiver receiving a specific segment of the musical composition to master. The demand was for them to flawlessly execute their parts despite the exhilarating turbulence of freefall.

 Additionally, specialized rigging was meticulously designed for every instrument to ensure the skydivers could play safely while simultaneously managing their parachutes.

To capture every breathtaking moment, a skilled skydiving cinematographer accompanied the ensemble on each jump, chronicling their remarkable feat for posterity. Throughout the entire process, safety remained paramount.

Creativity and Grit


The meticulous rehearsals and dogged determination bore fruit as Etihad Airways successfully birthed an orchestra that defied the laws of physics.

This unique performance underscored Etihad’s commitment to pushing boundaries and delivering unparalleled experiences and hospitality to its passengers.

The skydiving orchestra became a symbol of the airline’s ethos, showcasing their resolve to constantly innovate and craft exceptional journeys for their clientele.

Mission Accomplished


“Mission: Impossible – Dead Reckoning Part One” is the cinematic brainchild of the talented Christopher McQuarrie. As it graced cinemas around the world, its narrative was intricately woven with remarkable scenes filmed at Abu Dhabi International Airport‘s Midfield Terminal.

Among these scenes, a jaw-dropping action sequence unfolded on the terminal’s awe-inspiring 315-meter rooftop, leaving audiences on the edge of their seats.

Summary


Throughout the month of August, passengers in Etihad Airways’ First and Business cabins are in for a treat that extends beyond the silver screen. The airline has curated a cinema-style “Movie Snacks” menu, offering a delectable array of treats to indulge in during their flight.

In addition, a selection of themed mocktails awaits, each bearing creative names like “Mission Accomplished,” “Undercover Sipper,” “Secret Agent,” and “Thyme’s Up.”

For those embarking on an Etihad journey, a dedicated “Mission: Impossible” channel is available on E-BOX, the airline’s in-flight entertainment system.

This channel not only features all six movies from the “Mission: Impossible” franchise but also offers exclusive behind-the-scenes content from “Mission: Impossible – Dead Reckoning Part One.”

Passengers can dive into the world of espionage, action, and adrenaline while cruising at 30,000 feet.

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