eSky Becomes Ryanair’s Latest OTA Partner

A Ryanair Boeing 737 passes overhead.
Photo Credit: Lewis Chesworth/AviationSource

Ryanair has announced a new partnership with eSky, a prominent online travel agent (OTA) in Central and Eastern Europe (CEE).

This latest collaboration allows eSky customers to seamlessly book Ryanair flights, seats, and baggage directly through their platform.

Benefits for Travelers

Transparent Pricing: eSky displays Ryanair’s competitive fares without any hidden fees, ensuring travelers get the best value for their trip.

Streamlined Booking: Travelers can conveniently book their entire trip, including flights and additional options, through a single platform.

Direct Communication: eSky guarantees accurate customer information is shared with Ryanair, allowing travelers to manage their bookings directly via their myRyanair account and receive essential flight updates straight to their inbox.

Avoiding Verification Hassles: Unlike customers of unauthorized sellers, eSky users won’t need to go through Ryanair’s separate verification process.

A Ryanair Boeing an the taxiway in Spain.
Bene Riobó, CC BY-SA 4.0, via Wikimedia Commons

Building Trustworthy OTA Partnerships

This partnership furthers Ryanair’s commitment to collaborating with reputable OTAs that prioritize transparency and ethical business practices.

By partnering directly with Ryanair, eSky distinguishes itself from unauthorized “OTA pirates” known for deceptive tactics like hidden markups, fake customer information, and misrepresenting flight details.

This collaboration benefits both companies. The airline gains wider reach for its flights, while eSky strengthens its dynamic package offerings and attracts new customers seeking a seamless booking experience.

A Ryanair 737 taxis to the runway.
Grzegorz Jereczek from Gdańsk, Poland, CC BY-SA 2.0, via Wikimedia Commons

Ryanair vs. OTA “Pirates”

Ryanair’s partnership with eSky is part of a larger effort to combat unauthorized online travel agents (OTAs) the airline describes as “OTA pirates.” These unauthorized sellers have been a thorn in Ryanair’s side in recent times, accused of:

  • Deceptive Pricing: “OTA pirates” allegedly inflate Ryanair’s fares with hidden markups, misleading travelers about the true cost of their flights.
  • Fake Information: In some cases, these unauthorized sellers might provide inaccurate customer contact or payment details to the airline, causing issues with communication and booking management.
  • Misrepresentation of Flights: There have been claims of “OTA pirates” misrepresenting flight details, potentially leading to confusion and frustration for travelers.

Ryanair hopes that by partnering with reputable OTAs like eSky, they can offer travelers a transparent and trustworthy booking experience. By vetting OTA providers, the airline ensures they will get the best value for their trip.

A Ryanair Boeing 737 taxis at Bournemouth Airport.
Les Rickman (GFDL 1.2 or GFDL 1.2), via Wikimedia Commons

Comments from Stakeholders

“We’re excited to welcome eSky as our sixth authorized OTA partner,” said Dara Brady of Ryanair. “This collaboration ensures eSky customers receive complete price transparency and direct communication from Ryanair.”

“This includes access to their myRyanair account, unlike customers of unauthorized sellers. This partnership sets eSky apart from those who resort to deceptive practices.”

“As a leading CEE travel platform, we’re thrilled to partner with Ryanair,” said Lukasz Habaj, CEO of eSky Group. “We believe cooperation between airlines and OTAs is essential. We’re proud to be among the few working directly with airlines.”

“This partnership fuels our growth and enhances our dynamic package offerings. Together, we’re streamlining the booking process and providing access to Ryanair’s extensive network, Europe’s largest low-cost carrier.”

“Ultimately, this partnership prioritizes consumer choice and aims to disrupt the CEE travel market with our innovative packages.”


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By Len Varley - Assistant Editor 4 Min Read
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