Emirates & Tourism Ireland Deal: A Win for Irish Tourism

Officials of Emirates and Tourism Ireland sign Memorandum of Understanding.
Photo Credit: Emirates

In a bid to bolster inbound tourism to Ireland, Emirates has inked a significant Memorandum of Understanding (MoU) with Tourism Ireland.

This collaboration marks a pivotal moment in Ireland’s tourism landscape, leveraging Emirates’ extensive global network comprising over 140 destinations.

We look into the details of this new partnership and its potential impact on Ireland’s tourism sector.

The Significance of the MoU

Emirates, a key player in the aviation industry, and Tourism Ireland, the national tourism development authority, are joining forces to explore synergies that will drive tourist traffic to Ireland.

This strategic alliance underscores the importance of collaborative efforts in promoting tourism on a global scale.

Targeted Advertising Campaigns

One of the focal points of this collaboration is the implementation of joint advertising campaigns. These campaigns will target key strategic markets within Emirates’ network, including Australia, the UAE, and New Zealand.

By strategically positioning Ireland as a premier tourist destination, these campaigns aim to entice travelers and boost visitor numbers.

Emirates’ Perspective

Adnan Kazim, Emirates Deputy President, and Chief Commercial Officer, emphasizes the airline’s commitment to fostering tourism growth in Ireland.

Kazim highlights Ireland’s appeal as a key hub, citing its rich cultural heritage and iconic landmarks.

Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination,”

Emirates offers seamless connectivity and keen support to bolster Ireland’s tourism aspirations.

Tourism Ireland’s Vision

David Boyce, Head of Emerging Markets at Tourism Ireland, underscores the pivotal role of accessibility in driving tourism growth.

Boyce expresses optimism about the collaboration with Emirates, emphasizing their shared goal of maximizing tourism opportunities.

“As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers,” Boyce said.

“We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.”

By capitalizing on Emirates’ extensive reach, the organisation aims to attract visitors from the Middle East and beyond.

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An Emirates Boeing 777 in flight.
Photo Credit: Emirates

Milestones and Achievements

Dublin-Dubai Route

Since its inception in January 2012, the Dublin-Dubai route has emerged as a resounding success for Emirates.

With over 3 million passengers transported to date, this route epitomizes Emirates’ commitment to Ireland. The airline currently operates double daily flights, utilizing its state-of-the-art Boeing 777-300ER aircraft.

Cargo Operations

Emirates SkyCargo, the freight division of Emirates, already plays a pivotal role in facilitating trade between Ireland and global markets.

Each Boeing 777 serving the Dublin route carries a diverse range of cargo, including pharmaceuticals, electronics, and perishable goods.

This robust cargo operation underscores Emirates’ contribution to Ireland’s export market.


The collaboration between Emirates and the Irish tourism organisation signifies a paradigm shift in Ireland’s tourism landscape.

By leveraging Emirates’ extensive global network and Tourism Ireland’s strategic vision, this partnership is poised to propel Ireland’s tourism sector to new heights.

With targeted marketing initiatives and strong connectivity, Ireland is positioning to emerge as a top-tier tourist destination on the global stage.

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By Len Varley - Assistant Editor 4 Min Read
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