Emirates returns to ITB Berlin 2024

Emirates display stand at ITB Berlin travel trade show.
Photo Credit: Emirates

Emirates (EK), the world’s largest international airline, is making a grand return to ITB Berlin from March 5th to 7th.

The airline plans to showcase its latest innovations and reaffirm its commitment to Europe’s leading travel trade show.

ITB Berlin 2024

This year promises to be a showcase of innovation, collaboration, and a renewed commitment to the travel industry’s leading trade show in Europe.

Emirates is gearing up for a series of exciting announcements, aiming to strengthen its existing partnerships and forge new alliances with local and regional travel players.

This collaborative spirit focuses on enhancing connectivity for travelers in two key areas:

  • Air carriers: Joining forces with other airlines to create a seamless network of connections between major European hubs.
  • Travel and tourism entities: Working together to promote travel to and from Europe through joint marketing initiatives and other trade collaborations.
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Emirates Offerings

Visitors to the Emirates stand will be in for a treat. The airline will unveil a captivating array of its latest offerings, including:

  • The highly-anticipated Emirates Premium Economy seat: This award-winning product, making its German debut, offers exceptional comfort and convenience on popular routes like New York, Los Angeles, and London Heathrow.

Passengers can experience this innovative seat and see why it’s already won multiple accolades.

  • The iconic Boeing 777-300ER First Class suite: Witness the epitome of luxury and privacy with this fully enclosed private suite, making its first appearance at ITB Berlin. This experience promises to redefine the concept of first-class travel.
  • A comprehensive showcase of onboard products: Dive into the world of Emirates’ complete in-flight experience.

Explore the comfortable Business Class seat, the latest iteration of the A380 Onboard Lounge and Shower Spa, and the spacious Economy Class seating.

Photo Credits: Emirates

Sustainability remains a core focus for Emirates. The airline will showcase its commitment to environmental responsibility through:

  • Onboard items: Discover how Emirates utilizes responsibly sourced materials in their in-flight products.
  • Unique “Air-crafted by Emirates” collection: Witness firsthand this innovative line of luggage, bags, and accessories made from upcycled materials retrieved from retired A380 aircraft.

The Emirates stand, is designed to accommodate up to 200 visitors at a time. Boasting four dedicated meeting spaces, it will facilitate productive interaction between industry members.

Emirates and Europe: A Continued Partnership

Since 1987, Emirates has played a vital role in fostering tourism, economic development, and job creation across Europe.

Their commitment continues to grow, as evidenced by their extensive network of 39 destinations in 22 European countries. This offers seamless connections to over 400 additional points through strategic partnerships with 51 travel partners.

ITB Berlin presents a golden opportunity for Emirates to further strengthen its European network and collaborate with regional tourism bodies.

Over the past year alone, Emirates has facilitated travel for over 17.2 million passengers. The carrier has airlifted passengers between Dubai and various European destinations.

Witness the unveiling of their impressive new 480-square-metre, two-story stand located in Hall 2.2, stand number 101.

ITB Berlin 2024 is a chance to experience the future of travel with Emirates and become part of their journey towards a connected and sustainable world.


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By Len Varley - Assistant Editor 4 Min Read
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