Emirates restores Australian capacity with return to Adelaide

An Emirates Boeing 777 approaches to land.
Bene Riobó, CC BY-SA 4.0, via Wikimedia Commons

Emirates has taken the final step in the restoration of its Australia capacity announcing its return to Adelaide. A daily service is set to relaunch between the South Australia capital and the airline’s Dubai hub on 28 October 2024.

The Adelaide route will be serviced by Emirates’ Boeing 777-200LR, offering passengers Business and Economy Class cabins.

By December 2024, Emirates plans to return to its full pre-pandemic capacity, offering 77 weekly services to Australia with the ability to transport 68,000 passengers per week to and from the Australian mainland.

Emirates in Adelaide

Emirates first launched its Adelaide services back in 2012, establishing itself as a key player in the region’s aviation landscape.

In 2019 alone, Emirates carried more than 165,000 passengers between Dubai and Adelaide, underscoring the significance of this route.

With the reinstatement of its second daily service to Perth by 1 December, Emirates is poised to offer 77 weekly flights from Australia, effectively restoring its pre-pandemic capacity.

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A Boon for South Australia’s Economy

Emirates’ return holds immense promise for South Australia’s pandemic recovery efforts. According to estimates by the South Australian Tourism Commission, the daily direct flights are projected to generate over $62 million annually in tourism expenditure alone.

Furthermore, the influx of visitors facilitated by these flights is expected to create more than 315 full-time equivalent tourism-related jobs, providing a much-needed boost to the local economy.

Additionally, the cargo capacity offered by Emirates presents lucrative opportunities for freight exports, with an estimated value of $98 million per year.

When combined with tourism expenditure, the total economic impact of Emirates’ flights to Adelaide is estimated to soar to $160 million, highlighting the significance of this partnership for the region.

Political and Industry Endorsements

The decision to reinstate Emirates flights to Adelaide has garnered widespread support from key stakeholders.

South Australia Premier, Peter Malinauskas, has hailed the move as a key priority for the state government, emphasizing its potential to drive economic growth and job creation.

Premier Malinauskas stated therservice reinstatement is “set to deliver an estimated $160 million in tourism expenditure and freight exports and create more than 315 full-time tourism-related jobs for South Australians.”

From left to right, Barry Brown, Divisional Vice President Australasia at Emirates; South Australia Premier, Peter Malinauskas; South Australian Minister for Tourism, Zoe Bettison and Adelaide Airport Managing Director, Brenton Cox.

Similarly, South Australian Minister for Tourism, Zoe Bettison, has lauded the reinstatement of daily Emirates flights as a major milestone for the state’s tourism industry, citing its potential to attract visitors from key international markets.

“The reinstatement of direct daily Emirates flights into Adelaide is expected to generate more than $62 million in tourism expenditure alone – a major boost to our state’s visitor economy,” Minister Bettison said.

Barry Brown, Divisional Vice President Australasia at Emirates, expressed excitement about re-establishing Emirates’ presence in South Australia, highlighting the opportunities it brings for leisure, culture, and tourism.

“The return of our Adelaide service completes our current footprint in Australia serving five points across the country,” said Brown.

The collaboration between Emirates, the South Australian Tourism Commission, and Adelaide Airport underscores a shared commitment to enhancing connectivity and fostering economic growth.

Adelaide Airport Managing Director, Brenton Cox, observed, “It offers greater competition and choice for travellers, including through Emirates’ code-sharing arrangement with Qantas, connecting through the Middle East to Europe and Africa.”

Boeing 777-200LR

Operating on the Boeing 777-200LR aircraft, Emirates’ Adelaide service promises a superior travel experience for passengers.

With 38 Business Class seats and 264 seats in Economy Class, the service offers a total of 302 seats per flight and over 4,200 weekly seats between Dubai and Adelaide.

The Business Class configuration features a 2-2-2 layout, ensuring comfort and convenience for discerning travelers.

Emirates’ flight schedule is designed to optimize connectivity, with prime European arrival and departure times facilitating seamless onward travel.

Passengers can leverage Emirates’ extensive network to explore top destinations across Europe, the Middle East, India, and the United States, making Adelaide a gateway to the world.

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Emirates has taken the final step in the restoration of its Australia capacity, announcing its planned return to Adelaide on 28 October.
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