Emirates celebrates the launch of Premium Economy in São Paulo

Interior of Premium Economy Emirates cabin.
Photo Credit: Emirates

Emirates marked the debut of its Premium Economy class in São Paulo Brazil with an exclusive tour of its upgraded four-class A380 aircraft.

The festivities commenced at Guarulhos Airport, Terminal 3, where attendees were treated to a firsthand look at the brand-new product and the enhanced interiors spanning all cabin classes aboard the Emirates A380.

Emirates in Brazil

Emirates’ Premium Economy has been gracing the skies above Brazil since November, with plans to feature on all daily flights between São Paulo and Dubai from December 11th.

Setting itself apart, Emirates is the sole airline offering the Premium Economy encounter on non-stop flights connecting São Paulo and the Middle East.

This strategic move aligns with Emirates’ commitment to providing customers with diverse choices for their travel plans, recognizing the evolving preferences of modern flyers.

Stephane Perard, Emirates’ Country Manager for Brazil and Argentina, expressed, “We are honored to celebrate the launch of Emirates Premium Economy in Brazil.”

“The experience of flying in Premium Economy has been winning over more and more travelers, and this offering is especially significant for long-distance flights.”


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An Emirates A380 takes off.
Photo Credit: Lufthansa Technik

Market Impact

João Pita, Chief Commercial Officer of Guarulhos International Airport, highlighted the impact of this development on passenger experience, especially in markets with a significant corporate traveler segment like São Paulo.

The introduction of Emirates Premium Economy in Brazil signifies a substantial enhancement to the overall onboard experience.

Premium Economy was inaugurated in São Paulo on the 19th of November, marking a milestone as the initial destination in Emirates’ Latin American network to feature this premium class.

Presently available on three of its seven weekly flights, the service will extend to all daily flights between São Paulo and Dubai from the 11th of December.

Furthermore, passengers traveling to Tokyo Narita, a popular destination for Brazilian flyers, can also relish the Premium Economy experience from the 20th of December.

The Premium Economy Experience

Picture yourself on a four-class Emirates A380, with the Premium Economy cabin elegantly positioned at the front of the main deck, boasting 56 seats arranged in a 2-4-2 configuration.

Every detail of this cabin is meticulously designed to cater to customer needs, featuring a spacious seat pitch and width for both work and relaxation.

Customized amenities, including in-seat charging points and a side cocktail table, seamlessly integrate function and convenience.

The experience is further elevated with a thoughtfully curated in-flight amenities selection, an innovative menu, and an extensive array of beverage options.

Emirates Premium Economy takes flight on routes EK 261 and EK 262 between Dubai and Brazil, promising travelers an unparalleled blend of comfort and luxury at 30,000 feet.

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By Len Varley - Assistant Editor 3 Min Read
3 Min Read
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