Emirates announces management rotations to strengthen presence in key markets

An Emirates A380 taxis after landing in Bali.
Photo Credit: Emirates

UAE flag carrier Emirates has unveiled its plans for commercial management rotations across various regions in West Asia, Central Asia, Indian Ocean, and East Asia.

This strategic move aims to fortify the airline’s presence in vital markets and aligns with its commitment to placing talented UAE professionals in key commercial roles.

The reshuffling of Emirates’ commercial team members will take effect on 1st August and includes the following changes:

Chandana De Silva, currently serving as Manager Sri Lanka and Maldives, will transition to the position of Manager Government Liaison Sri Lanka and Maldives.

Rashid Al Ardha, the current Country Manager Singapore & Brunei, will assume the role of Manager Sri Lanka and Maldives.

Rashed Alfajeer, presently the Country Manager Iran & Central Asia, will be appointed as the Country Manager Singapore & Brunei.


Mohamed Alhammadi, the Area Manager Bangladesh, will take on the responsibilities of Manager Iran & Central Asia.

Jaber Mohamed will be appointed as the new Area Manager Bangladesh.

Majid Al Falasi, who currently holds the position of Manager Sudan, will transition to the role of Manager Vietnam.

Emirates CEO comments

Adnan Kazim, the Chief Commercial Officer for Emirates Airline, expressed his pride in the exceptional UAE nationals who form the airline’s workforce. He emphasized the company’s commitment to investing in their professional growth.

By nurturing their expertise, Emirates aims to cultivate a strong pool of future leaders capable of seizing opportunities and overcoming industry challenges.

With the appointment of these individuals to new roles, Emirates is confident in its ability to represent the airline effectively outside of its home base. The team will continue serving customers, strengthening partnerships, and enhancing competitiveness in key markets.

Kazim further explained that this rotation program for commercial outstation managers has been an integral part of Emirates for over 25 years.

It has successfully groomed numerous UAE nationals, including himself, and the experience gained in different markets and commercial roles is invaluable for the company’s objectives and the professional growth of its managers.

This program aligns with the UAE’s strategic vision of creating a knowledge-based economy driven by skilled Emiratis and contributes to the advancement of the country’s aviation sector.

Developing talent pool

The Emirates commercial outstation program is one of many career paths available to UAE nationals within the Emirates Group.

It serves as a means to develop the skills and careers of Emiratis in the airline’s talent pool. This program provides opportunities for UAE nationals to gain exposure to diverse commercial operations, enabling them to build the necessary skills for future leadership positions.

To ensure a continuous supply of future commercial managers and support the airline’s expansion plans, the Emirates Group consistently recruits fresh UAE national graduates to join the program.

As part of its commitment to the professional development of Emirati talent, the Emirates Group has recently partnered with the Anwar Gargash Diplomatic Academy (AGDA).

Through the Commercial Ambassador Leadership Programme, this collaboration equips UAE national managers stationed worldwide with essential diplomatic skills.


Emirates’ announcement of commercial management rotations reflects its dedication to reinforcing its presence in key markets.

By leveraging the expertise of UAE nationals and providing them with diverse opportunities, Emirates continues to invest in the growth of its workforce and strengthen its position as a leading global airline.

By Len Varley - Assistant Editor 4 Min Read
4 Min Read
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