British Airways has today revealed new flights to Bangkok and Kuala Lumpur in a detailed release about it’s £7bn modernisation plan.
Such a modernisation plan sees significant investment plans into expanding it’s current infrastructure for the better.
Without further ado, let’s get into it…
The New Flights to Bangkok & Kuala Lumpur…
In their lengthy press release, British Airways outlined new flights to Bangkok & Kuala Lumpur.
Services to BKK will begin in October, with KUL launching in November.
Flights to Bangkok will operate on a thrice-weekly basis using their Boeing 777-200ER aircraft.
Furthermore, flights to Kuala Lumpur will operate on a daily basis using their 787-9 Dreamliners.
On top of these new flights, British Airways will also be servicing Abu Dhabi from April 20.
For the shorter-haul side of things, Agadir will be served from March 31 & Izmir from May 18.
More Plans Outlined by BA Regarding Modernisation…
The revealing of new flights to Bangkok & Kuala Lumpur was part of a large release detailing modernisation plans.
This includes some of the 600+ plans that are being rolled out as part of the airline’s overall £7bn program.
Such improvements will focus on the following:
- The ba.com website and the mobile app.
- WiFi enhancements for customers.
- Operational excellence – £100m investment in machine learning, automation & AI.
- New lounge design concepts.
- New cabins & seats.
- Investment in brand new First Class product due to debut in 2025-26.
- Sustainability.
After receiving significant criticism over the overall product, it does appear British Airways is finally attempting to make changes.
Sean Doyle, British Airways’ Chairman and CEO had this to say on such plans:
“We’re on a journey to a better BA for our people and for our customers, underpinned by a transformation programme that will see us invest £7bn over the next two years to revolutionise our business”.
“[The airline is] going to take delivery of new aircraft, introduce new cabins, elevate our customer care, focus on operational performance and address our environmental impact by reducing our emissions and creating a culture of sustainability.”
“We’re also heavily investing in the development of a new ba.com website and app and are laser-focused on transforming our business and fixing any pain points for our customers.”
Overall…
Looking ahead, it remains clear that British Airways is looking to reinvigorate itself from a brand perspective.
As well as new flights to Kuala Lumpur & Bangkok, such modernisation is required to remain competitive.
Over the next few years, we will see this modernisation plan come to further fruition.
However, all eyes on whether they can get this done in time, as it is very much of the essence.
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