Alaska Airlines Connects the Bay Area with Las Vegas

An Alaska Airlines E175 approaches to land.
Photo Credit: Tomás Del Coro, CC BY-SA 2.0, via Flickr

Alaska Airlines is solidifying its commitment to the San Francisco Bay Area by launching a year-round nonstop service to Las Vegas.

The carrier will connect Sonoma County, California’s renowned wine region, and the vibrant entertainment capital of Las Vegas.

Kicking off on October 1st, this new route becomes the seventh nonstop destination offered from Charles M. Schulz-Sonoma County Airport.

Bay Area Presence

By fall, Alaska Airlines will boast 13 peak-day departures. This includes nonstop connections to Los Angeles, Burbank, Orange County, Seattle, Portland, San Diego, and now, Las Vegas.

“We have a strong connection with Santa Rosa,” shared Kirsten Amrine, Alaska Airlines’ vice president of network planning and revenue management.

“Nearly two decades ago, Alaska became the first carrier to offer commercial service at Sonoma County Airport. We’ve remained the largest airline at STS ever since, serving nearly 2 million guests.”

Amrine further emphasized, “As the sole airline catering to all four Bay Area airports – Santa Rosa, San Francisco, San Jose, and Oakland – we’re thrilled to connect travelers between Santa Rosa and Las Vegas, allowing them to experience our award-winning, premium service.”

Jon Stout, airport manager at Charles M. Schulz-Sonoma County Airport, echoed these sentiments. “We’re delighted to welcome this new Alaska Airlines service to Las Vegas.”

“This route signifies not only their commitment to providing convenient travel options but also their dedication to fostering stronger connectivity within our community.”

“With the expansion of Alaska’s offerings, we’re not just opening up new routes; we’re opening doors to a world of fresh experiences and opportunities for our passengers.”

“We’re confident in the success of this venture and look forward to a flourishing partnership with Alaska Airlines.”

An Alaska Airlines Embraer aircraft parked at the terminal building
Mertbiol, CC0, via Wikimedia Commons

Waking Up in Vegas

Highlighting the diverse experiences Las Vegas offers, H. Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority, stated,

“Las Vegas boasts a wide array of unparalleled experiences and attractions, from world-class restaurants and A-list entertainment to a packed calendar of sporting events.”

“There’s always something new and exciting for travelers from Northern California’s Wine Country to discover in Las Vegas. We’re thrilled to welcome Alaska Airlines’ newest nonstop service from Sonoma County this fall.”

Wine Flies Free Program

For wine enthusiasts traveling to Sonoma, Alaska Airlines offers its convenient Wine Flies Free program, established in 2007.

This program simplifies bringing home those cherished bottles from Santa Rosa/Sonoma County. Wineries frequently restrict direct case shipments, leaving consumers to deal with high shipping costs.

Alaska’s Wine Flies Free program helps tackle these challenges. It allows Mileage Plan members to check an entire case (up to 12 bottles) free of charge.


The new route between Santa Rosa/Sonoma and Las Vegas will be served by the Embraer 175 jet. The aircraft features a comfortable configuration with window and aisle seating – no middle seats to contend with!

Passengers can indulge in award-winning service within a three-class cabin, offering First Class and Premium Class options.

The entertainment options are plentiful, with hundreds of complimentary movies and TV shows available for streaming on personal devices.

Travelers can also enjoy complimentary texting on most flights, with Wi-Fi connectivity available for purchase.

Did you know AviationSource has two newsletters? One covers the general news and analysis of the industry as a whole, and the other to do with emergencies that take place throughout the year! To subscribe to our General News Newsletter, CLICK HERE!
To subscribe to our Emergencies, Accidents & Incidents Newsletter, CLICK HERE!

Click the photo to join our WhatsApp channel so then you can stay up to date with everything going on in the aviation industry!

By Len Varley - Assistant Editor 4 Min Read
4 Min Read
You Might Also Enjoy