AirJapan to commence operations in 2024 with Tokyo-Bangkok service

Render of an AirJapan Boeing Dreamliner in flight.
Image Credit: ANA Holdings Inc.

AirJapan, the new airline brand operating under ANA HOLDINGS INC., will enter service with the launch of the Tokyo Narita-Bangkok route on February 9, 2024.

Designed to serve medium-haul international routes, AirJapan is set to make its inaugural flight on February 9, 2024, with the Tokyo Narita-Bangkok route.

This exciting venture aims not only to provide exceptional travel options but also to showcase the essence of Japan through its services and offerings.

Introducing AirJapan

Commencing operation in 2024, AirJapan will be a low-cost medium-haul carrier servicing flights to and from Southeast Asia using the Boeing 787 Dreamliner.

The carrier will offer customers a variety of options in its services rooted in the Japanese culture as well as a comfortable cabin space at an affordable price. It will focus on providing a simple and streamlined customer experience, with a focus on Japanese hospitality.

AirJapan will be a separate brand from ANA, but it will operate under the same safety and operational standards. The airline will also be a member of the Star Alliance, which means that customers will be able to earn and redeem miles on flights operated by other Star Alliance member airlines.

AirJapan’s flights will take off from Narita Airport’s Terminal 1, providing seamless connections to ANA Group airlines. Similarly, Suvarnabhumi Airport in Bangkok will offer passengers easy access to connecting flights as well as the vibrant urban landscape of the city.


The president of AirJapan, Hideki Mineguchi, described the operation as being a representative of the nation, stating, “It is our hope that by launching AirJapan, we can showcase the very best of Japan from inside the cabin to enhance their travel journey.”

AirJapan is committed to serving both leisure and business travelers, recognizing their diverse needs. This commitment is evident in the array of services and fare options that AirJapan provides.

This initiative also aligns with the Japanese government’s goal of attracting 60 million foreign visitors to the country by 2030.

Under the banner of “Fly Thoughtful,” AirJapan invites travelers to experience a new paradigm of travel that combines the quality of a full-service carrier (FSC) with the convenience of a low-cost carrier (LCC).

Savoring Japan’s flavors at altitude

One of the standout features of AirJapan’s service is its culinary offerings. Travelers have the opportunity to explore the tastes and culture of Japan right from their seats.

The airline offers an impressive selection of in-flight meals that can be pre-purchased at the time of ticket reservation or enjoyed onboard.

Source: ANA Holdings

Pre-purchase Menu

Passengers can choose from a total of 13 meal options, catering to various dietary preferences, restrictions, and religious requirements. This diverse selection ensures that passengers of all ages and backgrounds can find something to enjoy during their flight.

In-flight Purchase Menu

Collaborating with local municipalities in Japan, AirJapan goes the extra mile to offer a range of meals, snacks, sweets, and beverages that showcase the rich culinary diversity of the country.

This not only tantalizes taste buds but also contributes to reducing food waste by offering packaged items with extended shelf life and innovative freeze-dried products.

In-Flight entertainment

AirJapan’s commitment to passenger satisfaction extends beyond cuisine. With dedicated in-flight WiFi, travelers can access an array of entertainment options, from the latest Hollywood blockbusters to children’s programs and animated content.

This is all available free of charge, enhancing the flying experience. Comfort is also a priority, with spacious seating, tablet holders, and wide legroom ensuring passengers can relax and enjoy the journey to the fullest.

To commemorate the journey, AirJapan offers an assortment of amenities for purchase onboard. From cozy blankets to unique branded merchandise, these souvenirs not only add to the travel experience but also serve as mementos of the journey with AirJapan.


AirJapan presents as new airline with a lot of potential. It will be interesting to see how it fares in the competitive Southeast Asian market.

The airline’s initial focus will be on flights to and from Southeast Asia, but it is expected to expand to other destinations in the future.

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By Len Varley - Assistant Editor 5 Min Read
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