For six decades, a vibrant red symbol has graced the tails of Air Canada aircraft, instantly recognizable across the globe.
January 1, 2025 marked the 60th anniversary of the iconic rondelle, a symbol as uniquely Canadian as the airline itself.
Rising from Trans-Canada Air Lines
Born as Trans-Canada Air Lines in 1937, the Crown-corporation embarked on a new chapter on January 1, 1965. The name “Air Canada” was chosen to reflect the airline’s evolving identity: a bilingual carrier connecting Canadians and the world.
This new era demanded a new visual identity. The task fell to Stewart, Morrison and Roberts, a leading Canadian brand consultancy. Creative director Hans Kleefeld, a visionary behind other global brands, spearheaded the design process.
Adoption of the Maple Leaf
The airline explored several concepts, but it was the stylized Maple Leaf, elegantly encircled, that captured the essence of Air Canada. This distinctive symbol was first unveiled in October 1964. The national carrier has modernized the logo twice, in 1993 and again in 2004, while still retaining its core identity.
Michael Rousseau, President and CEO of Air Canada spoke on the proud occasion for the airline. “The rondelle evokes a sense of home for Canadians, wherever they may be,” he explained. “We are immensely proud of this enduring symbol and the responsibility it carries to represent our country on a global stage.”
Air Canada: A Glimpse into History
Founded during the dawn of commercial aviation, the carrier has played a pivotal role in connecting Canada and the world.
From its humble beginnings, the airline has since grown into a global leader. In 2025, it offerrs a comprehensive network spanning North America, Europe, Asia, the Caribbean, South America, and the Middle East.
The airline currently boasts a modern fleet featuring a mix of wide body and narrow body aircraft. These include Boeing 777s, 787 Dreamliners, Airbus A330s, and A321s.
The airline is renowned for its commitment to passenger comfort and safety. It offers a range of travel classes, including economy, premium economy, business class, and the luxurious Air Canada Signature Class.
Beyond the Rondell: A Focus on Innovation
Air Canada continues to innovate, embracing cutting-edge technology to enhance the travel experience.
The airline has invested heavily in digital platforms, offering online check-in, mobile boarding passes, and personalized travel itineraries.
Air Canada commits itself to sustainability, actively exploring ways to reduce its environmental impact. The airline is investing in fuel-efficient aircraft, exploring alternative fuels, and implementing operational measures to minimize emissions.
The Future of Air Canada
As the airline celebrates 60 years of the iconic rondelle, Air Canada remains dedicated to providing exceptional service and connecting Canadians to the world.
By focusing on innovation, sustainability, and customer satisfaction, the airline actively pursues continued growth and success in the dynamic global aviation landscape. The Canadian national carrier‘s distinctive red rondelle is set to continue gracing international skies for decades to come.
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