In a historic first for Australia, Sydney and Melbourne airports are joining forces to combat human trafficking through an innovative public awareness initiative.
The two major capital city airports will work in partnership with anti-trafficking organization A21 with support from the Australian Federal Police (AFP).
Together, the airports have launched the “Can You See Me?” campaign, marking a significant step forward in the fight against modern slavery.
Human Trafficking Awareness Campaign
The comprehensive campaign aims to educate travelers on how to identify and report potential trafficking situations.
Starting today, digital displays and billboards throughout both airports will showcase powerful messages. These draw attention to the fact that slavery continues to persist in modern times.
These impactful displays, featuring the urgent call to action “If you suspect it, report it,” will appear at strategic locations. This will include check-in areas, departure gates, and baggage collection zones.
Easily accessible QR codes provide instant access to educational videos and vital resources about identifying trafficking activities.
Melbourne & Sydney as Primary Gateways
These two major transport hubs, which collectively handle 68% of Australia’s international travelers, serve as crucial points in the fight against trafficking.
During the month-long campaign period, nearly 7 million passengers will pass through their domestic and international terminals, creating an unprecedented opportunity for raising awareness.
The “Can You See Me?” campaign has already demonstrated remarkable success globally, reaching an impressive 3.4 billion people worldwide through prominent displays in high-traffic locations.
From the bright lights of Times Square to the bustling corridors of London’s Heathrow Airport, from Thai railway stations to remote Cambodian communities, the campaign’s message has resonated across diverse cultures and populations.
The Concern of Modern Slavery
Modern slavery continues to grow as a pressing concern in Australia’s social landscape. The AFP recorded 382 cases in the 2023/2024 financial year, marking a concerning 12% rise from the previous year.
These cases encompass a wide spectrum of exploitation. This includes forced marriage, labor trafficking, sexual exploitation, domestic servitude, debt bondage, deceptive recruitment practices, and organ trafficking.
According to the Global Slavery Index’s latest findings, approximately 41,000 people in Australia currently live under modern slavery conditions.
Airport Leadership Speaks Out
“Everyone passing through our airport deserves safe travel, free from exploitation,” states Sydney Airport CEO Scott Charlton.
He emphasizes how the campaign will significantly strengthen the AFP’s ongoing efforts to combat trafficking and protect vulnerable individuals.
Melbourne Airport CEO Lorie Argus highlights the broader significance of the initiative. “This partnership transcends airport operations—it’s about protecting human lives and ensuring safe passage for all travelers. By collaborating with Sydney Airport, the AFP, and A21, we’re taking a definitive stand against modern slavery.”
AFP Acting Commander Frank Rayner explains that airports serve as critical points for trafficking operations.
“Traffickers employ various subtle control methods, often without visible physical restraints,” he notes. “Training travelers and staff to recognize warning signs is crucial for protecting vulnerable individuals and disrupting trafficking networks.”
Expert Perspectives
A21 CEO Nick Caine emphasizes the importance of community involvement to fight human trafficking. “Everyone plays a vital role in fighting trafficking. This campaign empowers people to recognize and help rescue victims, turning ordinary travelers into alert observers.”
Christian Elliott, the campaign’s director, shares his firsthand experience. “This initiative transforms every person passing through these airports into a potential agent of change. One alert observer can make the difference between exploitation and freedom.”
Supporting the cause, the Rotary Clubs of Botany Randwick and Marrickville will donate all proceeds from Sydney Airport’s 11 donation boxes to A21’s survivor support programs, providing crucial assistance to trafficking survivors.
Warning Signs at Airports
- Avoiding eye contact and social interaction
- No control over personal travel documents
- Communication barriers with traveling companions
- Unusual submissiveness or fearful behavior
- Uncertainty about travel destination
- Inappropriate clothing for travel route
- Signs of physical abuse or malnourishment
Further details can be found here.
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