December 10, 2024
STARLUX Airlines Launches First Codeshare Partnership with Alaska Airlines

STARLUX Airlines Launches First Codeshare Partnership with Alaska Airlines

Taiwan's premium carrier STARLUX Airlines has launched its first codeshare agreement with US carrier Alaska Airlines.
STARLUX Airlines and Alaska Airlines flight crew with aircraft on tarmac.
Photo Credit: STARLUX Airlines

STARLUX Airlines, a Taiwan-based luxury carrier, has announced its first codeshare partnership with Alaska Airlines. This collaboration marks a significant milestone for STARLUX, further expanding its target North American network.

The partnership is designed to provide greater flexibility and convenience for travelers, with bookings now available through STARLUX’s official website and mobile app.

Initial Phase of Agreement


The initial phase of this codeshare agreement covers eight key domestic routes to Seattle, all operated by Alaska Airlines. These routes include connections from Salt Lake City, San Diego, Phoenix, Portland, Las Vegas, Dallas, Denver, and Austin.

This strategic partnership allows passengers to book single-ticket journeys from these cities to Taipei, with connecting flights in Seattle operated by STARLUX. By streamlining the booking process, check-in procedures, and luggage transfer, the codeshare agreement significantly enhances the travel experience for customers of both airlines.

Glenn Chai, CEO of STARLUX Airlines, was pleased with the new partnership, stating, “This codeshare marks a significant expansion of our North American network. It simplifies booking and travel between these destinations using both airlines.”

“We’ll continue developing strategic partnerships to grow our passenger networks and foster mutual success.” Chai’s comments underscore STARLUX’s commitment to expanding its global reach and improving service offerings for its customers.

The sentiment was echoed by Brett Catlin, Alaska Airlines’ Vice President of loyalty, alliances and sales. “As STARLUX’s first airline partner, we’re excited about this new chapter in our cooperation. We look forward to providing guests with the premium experience Alaska is known for industry-wide.”

A STARLUX Airlines A350 in flight.
Photo Credit: STARLUX Airlines

STARLUX: Stellar Expansion Since Launch


STARLUX Airlines has been rapidly expanding its operations since its inception. The airline currently operates an impressive network of 31 routes across Asia and three major U.S. West Coast cities.

These include Los Angeles, San Francisco, and Seattle. In response to growing demand, STARLUX is increasing its service frequency on key routes.

The Los Angeles route is set to see an increase from daily service to 10 flights per week starting December 22.

Furthermore, STARLUX is also enhancing its Seattle route, which will expand from three weekly flights to daily service starting March 1 next year.

This increase in frequency also strengthens the newly established codeshare partnership with Alaska Airlines. It means even greater connectivity for passengers traveling between Asia and various points in North America.

A New Approach to Luxury Air Travel

STARLUX Airlines, founded on the principle of making luxury air travel accessible to everyone, has quickly established itself as a boutique international airline. The carrier currently serves 23 routes from Taiwan to destinations across the United States, Japan, Macau, Vietnam, Thailand, Philippines, Malaysia, and Singapore.

STARLUX’s business model focuses on providing a premium travel experience while maintaining competitive pricing. It challenges the traditional notion that luxury air travel is exclusively for the elite.

One of STARLUX’s key strengths is its strategic position for passengers traveling between Asia and North America. The airline offers convenient transfers in Taipei for its three U.S. routes to Los Angeles, San Francisco, and Seattle. This positioning, combined with the new codeshare agreement, significantly enhances STARLUX’s appeal to trans-Pacific travellers.

Alaska Airlines: Extensive Americas Network


Alaska Airlines, STARLUX’s new partner, brings its own strengths to the collaboration. As a well-established carrier, Alaska Airlines and its regional partners serve an extensive network of more than 120 destinations.

These range across the United States, Belize, Canada, Costa Rica, and Mexico. Known for its award-winning customer service and industry-leading loyalty program, Alaska Airlines complements STARLUX’s focus on premium service.

As a member of the oneworld Alliance, Alaska Airlines also offers its passengers access to a vast global network. Through its membership and additional global partnerships, Alaska Airlines’ guests can travel to more than 1,000 destinations on over 25 airlines worldwide while earning and redeeming miles.

This extensive network provides STARLUX passengers with even greater connectivity options beyond the initial codeshare routes.

The partnership between STARLUX Airlines and Alaska Airlines blends the strengths of a rising luxury carrier with an established North American airline.

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