SWISS is elevating the passenger experience with a stunning new cabin interior concept. At the heart of this transformation lies “Silent Luxury,” a philosophy that perfectly embodies the airline’s brand identity.
This concept translates into an elegant, timeless, and serene atmosphere achieved through the use of premium materials, thoughtful design, and a meticulous attention to detail.
Antoine Lisboa, designer and Teamlead SWISS Brand Management, explains how each class contributes to this harmonious whole. The upgrade reinforces SWISS’s premium positioning and creating a truly exceptional journey for every passenger.
A Warm and Inviting Welcome Aboard
A welcoming ambiance envelopes passengers from the moment passengers step onto the aircraft. The entrance area sets the tone with warm Burgundy tones and soft, carefully orchestrated lighting.
“Our primary goal was to make guests feel welcomed from the very first moment they board,” explains Lisboa. Even the often-overlooked galley has undergone a thoughtful redesign.
Darker tones to cleverly conceal wear and tear from trolleys and luggage complete the lower sections. Meanwhile the upper surfaces utilize lighter shades to create a sense of brightness and openness, enhancing the overall aesthetic.
SWISS Economy & Premium Economy: Natural Elegance
The “Silent Luxury” concept permeates both SWISS Economy and SWISS Premium Economy cabins. New fabrics in calming, earthy tones create a sense of tranquility.
A subtle yet sophisticated fabric pattern, inspired by traditional Swiss textiles, adds a touch of local elegance to the seats. Both classes feature newly designed leather headrests, adjustable for optimal comfort during rest.
These headrests not only significantly improve passenger well-being but also enhance the overall look and feel of the cabin. SWISS Premium Economy offers travelers even more comfort with additional seat space and a range of extra amenities.
This class provides an ideal premium alternative to Economy, bridging the gap to Business Class for those seeking an elevated experience.
SWISS Business: Comfort & Sophistication
Designed for the discerning traveler, SWISS Business offers the perfect balance of productivity and relaxation. A calming color palette featuring natural tones characterizes the new design. Sophisticated Burgundy accents complement it, creating a truly pleasant and refined atmosphere.
Ergonomically designed seats with high-quality padding ensure maximum comfort on even the longest flights. The flexible seat configurations are a standout feature, allowing passengers to create their own personal space. They have the option of a private retreat or an open area to work.
The neat integration of modern design and premium materials reflects the refined nature of the SWISS brand.
SWISS First: Exclusivity & Elegance
SWISS First redefines luxury and comfort in air travel. The suites are designed to provide maximum privacy, a cornerstone of the “Silent Luxury” philosophy. Premium materials, such as Nomex fabrics, not only offer an appealing aesthetic but also ensure long lasting durability.
A particularly notable design element is the use of wood look slats, which create a complete visual thread. These slats are featured in the suites, the exterior, and even extend into the restrooms.
Here they complement the elegant Varicor surfaces with a marble effect, creating a harmonious and luxurious overall aesthetic.
The seats and cabin walls are finished in warm tones, exuding timeless elegance. Generous space is a hallmark of SWISS First, providing travelers with the utmost privacy and relaxation.
“In SWISS First, our vision was to create an experience that gives travelers a sense of exclusivity, security, and unparalleled comfort,” emphasizes Lisboa.
A New Sense of Space in Washrooms
Even the onboard washrooms have been completely reimagined. It moves away from the standard white, functional design.
SWISS has gone for a rich, dark Peacock green accent, which, combined with black fittings and Varicor surfaces. The combination creates a high quality and contemporary ambiance.
This carefully curated combination of colors and materials conveys a sense of spaciousness and elegance. “We wanted the restrooms to reflect the same premium standards as the rest of the cabin,” says Lisboa.
A New Standard for Air Travel
With its new cabin interior, SWISS sets a new standard for air travel across its Airbus A350-900, Boeing 777-300, and Airbus A330-300 fleets.
From SWISS Economy to SWISS First, every class has been designed to smoothly blend elegance, comfort, and functionality.
The consistent “Silent Luxury” concept ensures that all passengers, regardless of class, experience a sense of tranquility and exclusivity.
This redesign solidifies SWISS’s position as a leading premium airline, offering a superior travel experience that both the airline and its guests can be truly confident in.
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