Ryanair, has taken another step in its ongoing affiliation OTA program by announcing a new “Approved OTA” partnership with Etraveli Group.
This latest collaboration was announced on 9 July and becomes the latest collaboration in the airline’s ongoing efforts to streamline booking processes and ensure transparency for passengers.
Affiliation with Etraveli Group
Etraveli Group is is a global leader in air content technology, and boasts several well-known online travel agency (OTA) brands. These subsidiary brands include Mytrip, Gotogate, and Flightnetwork.
This partnership now authorizes these platforms to offer Ryanair’s renowned low-fare flights to their extensive customer base.
The Benefits for Travelers
This new alliance brings numerous advantages to European travelers seeking Ryanair’s services:
- Access to low fares
- Choice of over 240 destinations
- Guaranteed accurate booking information
- Direct communication with Ryanair
- Full access to myRyanair accounts
Customers booking through Etraveli Group’s platforms can now enjoy peace of mind, knowing their contact and payment information will be correctly shared with Ryanair.
This ensures seamless access to myRyanair accounts and timely flight-related communications.
Ryanair’s Stance on OTAs
Ryanair has faced challenges with unauthorized OTAs in the past, often leading to issues for customers. Some common problems included:
- Incorrect passenger information
- Overcharging for flights
- Lack of direct communication between Ryanair and customers
- Difficulties in accessing myRyanair accounts
The “Approved OTA” program aims to address these concerns by establishing official partnerships with reputable platforms.
This initiative ensures that customers receive accurate information, fair pricing, and direct access to Ryanair’s services.
Stakeholder Comments
Dara Brady, Ryanair’s Chief Marketing Officer, expressed enthusiasm about the partnership, highlighting the benefits of full price transparency and complete booking access for customers.
He looks forward to a long-term collaboration with Etraveli Group and welcoming their customers aboard Ryanair’s extensive network of flights.
Johan Elwin, Chief Commercial Officer at Etraveli Group, echoed this sentiment. He emphasized how this partnership aligns with their goal of providing the world’s best air content to customers and partners globally.
Elwin also mentioned their plans to leverage advanced tech solutions, such as Virtual Interlining, to further enhance the travel experience.
Looking Ahead
This partnership between Ryanair and Etraveli Group represents a latest step forward in the carrier’s to improve customer experience and streamline booking processes. As more airlines and OTAs collaborate, travelers can expect:
- Increased transparency in pricing and booking
- Improved communication with airlines
- Enhanced access to loyalty programs and account features
- A wider range of flight options through trusted platforms
By addressing common issues associated with third-party bookings, Ryanair continues to demonstrate its commitment to customer satisfaction and industry leadership.
For travelers, this partnership means easier access to Ryanair’s extensive network of destinations and competitive fares. It means the convenience of booking through familiar OTA platforms can be conducted with confidence by customers.
As the online travel industry continues to evolve, collaborations like this one between Ryanair and Etraveli Group are likely to set new standards for customer service and booking transparency.
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