A major multi-year partnership has been announced between Riyadh Air, Saudi Arabia’s new premium national carrier, and LIV Golf, the world’s first global golf league.
Unveiled last week by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, this agreement signals Riyadh Air’s commitment to sports as a key focus area for the new airline.
The sponsorship will be integrated across the LIV Golf League, promising a dynamic and engaging experience for fans worldwide.
Event at Riyadh Airport
The announcement event, held at Riyadh Airport, was a star-studded affair. Golfing luminaries including Bryson DeChambeau (Crushers GC), Sergio Garcia (Fireballs GC), Dustin Johnson (4Aces GC), Joaquin Niemann (Torque GC), and Jon Rahm (Legion XIII) were present.
The presence of these prominent figures underscores the growing appeal of LIV Golf and its alignment with innovative brands like Riyadh Air.
“We are incredibly excited to partner with LIV Golf,” said Tony Douglas, CEO of Riyadh Air. “This league is transforming golf with its exciting format and commitment to global growth. This partnership aligns perfectly with our values of innovation, excellence, and community engagement.”
“The growth plans for both organizations are hugely positive for the future. Having five legends of the game here today at Riyadh Airport, in the presence of our first-ever aircraft, and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport.”
Scott O’Neil, CEO of LIV Golf, echoed this enthusiasm. “We are proud to tee off the 2025 LIV Golf season with an innovative and forward-thinking partner in Riyadh Air.”
“This partnership shares a commitment to delivering a best-in-class experience for golf fans around the world. We both have a bold vision and ambitious plans with a long runway of success ahead.”
Partnership Ahead of 2025 Season
The partnership officially commenced last week with the League’s season-opening event at the Riyadh Golf Club. As an official partner, Riyadh Air will enjoy a range of benefits across the 14 global events spanning nine countries across Asia, Australia, Europe, and North America.
This includes prominent on-course branding, VIP hospitality experiences, strategic TV placement. These and other activations are designed to showcase the airline to a large and engaged audience. This will take place both on-site and through global television broadcasts.
Riyadh Air, set to launch services in 2025, is dedicated to providing a world-class travel experience. The new carrier will significantly boost connectivity to and from Riyadh.
This partnership with LIV Golf is the latest addition to the airline’s growing portfolio of sports collaborations. Riyadh Air has already established partnerships with prominent organizations. These include Atlético de Madrid, Concacaf, and the WTA Finals in Riyadh.
These strategic alliances reflect the airline’s belief in the power of sports to unite people and inspire them to achieve their dreams.
Riyadh Air aims to provide unforgettable experiences for sports fans, both locally and globally. This new partnership with LIV Golf is a significant step towards achieving that goal. The airline clearly recognizes the global appeal of golf and its ability to connect with diverse audiences. This makes LIV Golf a perfect partner for its ambitious expansion plans.
This multi-year agreement promises to be a mutually beneficial relationship, elevating the fan experience for LIV Golf while simultaneously boosting Riyadh Air’s brand visibility on a global stage.
Click the banner to subscribe to our weekly newsleter.
Click the photo to join our WhatsApp channel so then you can stay up to date with everything going on in the aviation industry!
