Qantas is launching its first major uniform redesign in more than 10 years. This change comes as the airline modernizes its fleet, enhances customer experience, and prepares to make history with Project Sunrise.
The Australian national carrier is seeking a local designer to create new uniforms that will reflect its bold vision for the future. This redesign will transform one of the airline’s most visible brand elements.
A New Look for a New Era
The Qantas uniform redesign comes during a significant transformation period for Australia’s national carrier.
This change aligns with the airline’s comprehensive modernization efforts, including a historic fleet renewal program. It supports the preparations for the airline’s groundbreaking Project Sunrise.
The Australian national carrier has begun its search for a local designer to create uniforms that will embody its ambitious vision for the future. This redesign will revolutionize one of the airline’s most visible and important brand elements, reflecting its evolution in global aviation.
To ensure the new uniforms perfectly balance style, functionality, and staff needs, Qantas is conducting an extensive survey of its 17,500 uniformed employees starting today.
Their valuable input will directly influence the design process, ensuring the new uniforms not only look impressive but also meet the practical demands of various airline roles.

Showcasing the Australian Spirit
According to Qantas Group CEO Vanessa Hudson, this redesign represents more than just a wardrobe update. “Our future plans are ambitious, and how we present our brand is crucial to our success.”
“Our uniforms showcase the Qantas spirit worldwide, from bustling international hubs to regional Australian airports. With our expanding network, new aircraft arrivals, and groundbreaking aviation projects on the horizon, it’s time for a fresh look that matches our forward-thinking direction.”
“Throughout our rich history, our brand presentation has evolved significantly,” Hudson continued. “While uniform styles have changed with the times, what remains constant is our staff’s immense pride in wearing them.”
“That’s why we’re placing our employees at the heart of this design process, ensuring their voices shape the future of our visual identity.”
Hudson also took the opportunity to acknowledge the current uniform’s legacy. “Our team has proudly worn Martin Grant’s 2013 design, which has become iconic in its own right. We’re grateful for his decade-long partnership and the sophistication he brought to our brand.”
Qantas Uniforms: A History of Designer Brands

The airline’s uniform history reads like a who’s who of fashion, featuring renowned designers such as Peter Morrissey, Yves Saint Laurent, George Gross and Harry Who, and Emilio Pucci.
Each designer has contributed to Qantas’ visual evolution, marking significant moments in the airline’s 105-year journey and reflecting changing times in aviation and fashion.
As part of the selection process, several Australian designers will now review detailed requirements and submit their visions for the airline’s future look. This careful consideration will lead to the appointment of the designer for Qantas’s eleventh uniform, with the announcement expected in the coming months.

Conclusion
The new uniforms are scheduled to debut in 2027, coinciding with other major developments across the Qantas Group.
This timing aligns with the airline’s substantial fleet investment program, which includes orders for more than 100 new aircraft over the next decade and significant upgrades to the existing fleet.
This comprehensive transformation reflects Qantas’s commitment to maintaining its position as a leading global airline while honoring its Australian heritage.
The new uniform will need to balance tradition with innovation, creating a look that’s both timeless and contemporary, suitable for an airline pushing the boundaries of modern aviation.

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