Their Marketing Campaign isn’t for EveryJuan, But Cebu Pacific Are Back In Business

Photo Credit: James Field/AviationSource

LONDON – Cebu Pacific, Asia’s oldest low-cost airline is looking to boost tourism within the region with its regurgitated marketing campaign.

In its attempts to push its low-cost fare’s as it hopes to grab the attention of leisure travelers around the globe. 

The post-COVID reopening of borders has seen Cebu ramping up its flight frequencies to offer more options to those wishing to use their services. Aiming to boost both domestic and international travel in and around the Philippines.

Candice Iyog, Vice President for Marketing & Customer Experience has said this about their campaign:

“We look forward to flying more Juans, not only within the Philippines but also internationally. Many countries have eased travel requirements and lifted the negative COVID-19 test result requirement.”

“We believe the reopening of borders, coupled with CEB’s trademark low fares and continuous safety initiatives, will boost travel between the Philippines and the Asia-Pacific region,”

As of 22 August 2022, the carrier is launching an international fire sale of seats to provoke the public interest.

The 3-day sale (ending August 25, 2022) is selling seats to some superb South Asian destinations. These can be picked up from as little as 599 PHP one way. 599 pesos amounts to approximately 9 GBP. 

Like most low-cost airline models nowadays, be sure to double-check what baggage allowance you have been allocated, as its cheapest fare, ‘Go Basic,’ comes with one 7kg item of carry-on baggage.

The travel period to catch these bargain fares is between October 1, 2022, and January 31, 2023, and select destinations include:

Ho Chi Minh and Hanoi

Offering eight weekly flights split equally between Ho Chi Minh and Hanoi, Cebu can help you explore the culturally diverse and spectacular scenery of Vietnam. Sacred temples and rice fields worthy of Instagram would top my list of places to visit.

Bali and Jakarta 

This route is set to grow over the coming months. Currently operating three flights a week from Manila – Bali & Jakarta, it’s set to increase flights to 5 x a week by September, with a further 2 added from October 1, 2022.

Still bound by some COVID restrictions, ensure you have your proof of vaccine before exploring their stunning beaches.

Seoul, South Korea

Cebu will get you to trendy Seoul from either Manila or Cebu (7 weekly flights from each) in a little over 4 hours. Check out the reasonable museums or grab a coffee from one of the many local cafes.


Manila – Singapore (3x a week SIN – MNL) is a twice-daily offering from Cebu that will take you to the least cost-effective location on this list. Singapore is notably more expensive, but it is a leisure trip you can miss!

Bangkok Thailand

3 hours 30 minutes due west of Manila will get you Thailand’s heaving capital. Streets are lined with market stalls and people alike, if you’re going on one of Cebu’s 7 x weekly flights, then make it worth your while and pick up some delicious (yet cheap) street food.

Before travel, check whether your destination is still bound by some COVID restrictions, and ensure you have your proof of vaccine to avoid the inconvenience of a quarantine period.

COVID has put the brakes on almost all leisure travel over the last two years, and as a result, airlines have had their longest sustained quiet periods.

So with times tight and costs high, Cebu can be forgiven for re-using their ‘Juan & only’ marketing ploy. Their very low-cost fares, however, should be commended and snapped up whilst you have the chance.

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