LONDON – Spanish low-cost carrier Volotea has unveiled its 10th anniversary commemorative aircraft, named Lázaro Ros after one of the company’s founders.
The new livery – a metallic colour scheme – commemorates the first decade of operations.
A bespoke design
Saffron Brand Consultants were contracted to undertake the new livery design. The firm originally created the Volotea branding and recently was involved in the rebranding of Facebook as Meta.
Saffron were asked to reinterpret Volotea’s livery and to design this commemorative A320 aircraft, to provide a futuristic touch without losing the airline’s iconic Mediterranean identity. The colour scheme is quite unique, and uses particles of mica to achieve the metallic effect without interfering with aircraft systems.
Lázaro Ros, General Director and co-founder of Volotea, commented:
“We’re really excited to be unveiling our new livery today. A design and engineering team at Volotea has been working for months to bring this aircraft to life. Everyone at Volotea is looking forward to see it flying!”
Roberto Verona, Creative Director of Saffron, also commented on the new livery:
“Volotea is a young and courageous airline with strong values. Planning this commemorative aircraft and overhauling the already disruptive and distinctive livery has been extremely exciting and lots of fun.”
“We took this opportunity to ask ourselves what the livery would look like for the next ten years. We drew inspiration from the desire to continue along the path set ten years ago with great optimism, and to try to anticipate the next ten years of Volotea’s trajectory.”
“There are major challenges on the horizon for the airline: their people, their passengers, the environment, so we wanted to design a lighter and even more optimistic livery than the previous one. Happy anniversary Volotea!”
Fleet efficiency and sustainability
Volotea transitioned to an all-Airbus fleet last summer, which has allowed the airline to improve competitiveness and efficiency, courtesy of a single pilot licence and lower maintenance costs.
In 2021, the airline began to voluntarily offset 5 percent of its total CO2 emissions with the goal of reaching 25 percent offset of its carbon footprint in 2025.
This year, the company has introduced sustainable aviation fuels (SAF) in its aircraft. It will collaborate with manufacturers and industry so that SAF, which is presently difficult to access, can be developed and become widespread as soon as possible.
About Volotea
The Barcelona based airline was founded in 2011 by Carlos Muñoz and Lázaro Ros, and operated its first flight in April 2012.
A decade later, Volotea has carried over 40 million passengers to destinations across Europe, and have become one of the fastest growing independent European airlines.
The all-Airbus fleet is based at Verona (Italy) and Nantes and Toulouse (France). Comprising 41 aircraft, the fleet is made up of 20 A319 and 21 A320 aircraft.
The airline operates from 18 bases: Asturias, Athens, Bilbao, Bordeaux, Cagliari, Hamburg, Lille, Lyon, Marseille, Nantes, Naples, Olbia, Palermo, Strasbourg, Toulouse, Venice and Verona.
In 2022, Volotea has already opened 27 new routes, increasing its total to 360 routes between 100 small and medium cities in 16 countries.
Volotea was elected “Europe’s Leading Low-cost Airline” at the World Travel Awards in 2021.
