LONDON – Asian giant Singapore Airlines has announced today that it will re-establishing its stronghold in the key East Asian markets with added services and new routes, as the carrier is witnessing aggressive demand surge in post pandemic recovery phase.
The carrier has asserted that it will taking this strategic path as the border restrictions across many nations in the Asian region are practically over and the passenger movement has started developing in enormous magnitude.
Once known to capture the lion’s share of the market in the Asian continent with services spanning across all the key hubs and destinations via its mainline Singapore Airlines and LCC Scoot; the carrier had to diminish its network on the outburst of the pandemic era in early 2020.
But, after two harsh years with uncertainties, border closures and affected tourist & business activities, the carrier made effort worthy comeback in the post pandemic recovery face on the global aviation platform.
As the remaining few nations in the Asian continent have opened their borders for international tourists and VFR, the carrier has seen the multi-fold surge in the travel pattern within the East Asian markets.
This new opportunity has opened doors for the Singapore Airlines and its subsidiary Scoot to meet international travel demand over upcoming holiday season in December and Chinese New Year.
Singapore Airlines statement
Speaking on this announcement, Singapore Airlines Senior Vice President for Marketing and Planning, Ms. JoAnn Tan said that “Buoyed by the further easing of entry requirements in Hong Kong, SAR, Japan, South Korea, and Taiwan, China we are seeing strong demand for air travel towards the year-end holiday season.”
“Many customers are especially keen on destinations that have remained largely closed over the last few years. The SIA Group aims to offer even more value and options for our customers as they make their holiday plans, and we will be nimble in adjusting our services in response to the demand for air travel.”
The SIA Group has made distinctive and strategic choices for its frequency upgradation along with additional deployment to new destinations. The key nations that SIA has tapped are:
Japan
SINGAPORE AIRLINES
| Flight No | Origin | Destination | Frequency | Starting from |
| SQ636 | SIN | HND | X 1 Daily | Ongoing |
| SQ634 | SIN | HND | X 1 Daily | 30 October 22 |
| SQ638 | SIN | NRT | X 1 Daily | Ongoing |
| SQ12 | SIN | NRT-LAX | X 1 Daily | Ongoing |
| SQ618 | SIN | ITM (OSAKA) | X 2 Daily | Ongoing (Add flight from 30 October 22) |
| SQ656 | SIN | FUK (Fukuoka) | X 3 Weekly | Increase in Frq |
FLY SCOOT
| Flight No | Origin | Destination | Frequency | Starting from |
| TR808 | SIN | NRT | X 1 Daily | 30 October 22 |
| TR898 | SIN | TPE-NRT | X 1 Daily | 30 October 22 |
| TR818 | SIN | ITM (OSAKA) | X 1 Daily | 30 October 22 |
| TR890 | SIN | OKD | X 4 Weekly | Seasonal |
| TR892 | SIN | TPE-OKD | X 3 Weekly | Seasonal |
South Korea
SINGAPORE AIRLINES
| Flight No | Origin | Destination | Frequency | Starting from |
| SQ606 | SIN | ICN | X 1 Daily | NEW SERVICE |
| SQ600 | SIN | ICN | X 1 Daily | Ongoing |
| SQ608 | SIN | ICN | X 1 Daily | Ongoing |
FLY SCOOT
| Flight No | Origin | Destination | Frequency | Starting from |
| TR896 | SIN | TPE-ICN | X 5 Weekly | NEW SERVICE |
| TR | SIN | CJU | X 1 Weekly | Increase by x2 |
Taiwan
SINGAPORE AIRLINES & FLY SCOOT
| Flight No | Origin | Destination | Frequency | Starting from |
| SQ876 | SIN | TPE | X 4 Weekly | 31 October 22 |
| SQ878 | SIN | TPE | X 3 Weekly | Ongoing |
| TR | SIN | TPE | X 18 Weekly | Ongoing |
Hong Kong
SINGAPORE AIRLINES & FLY SCOOT
| Flight No | Origin | Destination | Frequency | Starting from |
| SQ | SIN | HKG | X 2 Daily | X3 daily Subject to approval by Authorities |
| TR | SIN | HKG | X 4 Weekly | Daily from 30 October 22 |
Mainland China
SINGAPORE AIRLINES & FLY SCOOT
| Flight No | Origin | Destination | Frequency | Starting from |
| SQ | SIN | PEK | X 2 Weekly | 27 September 2022 |
| SQ | SIN | CTU | X 1 Weekly | Resume from 11 October 22 |
| TR | SIN | FOC | X 1 Weekly | Resume from 26 September 2022 |
| TR | SIN | NKG | X 2 Weekly | Resume from 26 September 2022. Increase |
| TR | SIN | HGH | X 1 Weekly | Resume from 03 October 2022 |
| TR | SIN | CGO | X 1 Weekly | Resume from 12 October 2022 |
| TR | SIN | WUH | X 1 Weekly | Resume from 13 October 2022 |
| TR | SIN | TSN | X 2 Weekly | Resume from 11 October 2022. Increase |
Indonesia
FLY SCOOT
| Flight No | Origin | Destination | Frequency | Starting from |
| TR | SIN | LOP (Lombok) | TBD | TBD |
| TR | SIN | UPG (Makassar) | TBD | TBD |
| TR | SIN | PKU (Pekanbaru) | TBD | TBD |
| TR | SIN | JOG (Yogyakarta) | TBD | TBD |
Summary
It is evident that the carrier along with its subsidiary has made significant changes to its schedule, route network and added frequencies with more emphasis kept on its transit hub in Taipei via its LCC subsidiary Fly Scoot.
The SIA Group has identified the importance of re-establishing the pre-pandemic route network in order to capture sizable market share in these East Asian hubs as the airline is aiming to make most out of its post pandemic recovery phase.
It is evident that with easing of boarder restrictions, the upcoming holiday season in Asian continent will prove SIA Group a valuable one as it has made changes to suite market demands and trends.
