Singapore Airlines to re-establish stronghold in East Asian markets as demand surges

A Singapore Airlines Boeing 777 with wheels down.
Photo Credit: RHL Images from England, CC BY-SA 2.0, via Wikimedia Commons

LONDON – Asian giant Singapore Airlines has announced today that it will re-establishing its stronghold in the key East Asian markets with added services and new routes, as the carrier is witnessing aggressive demand surge in post pandemic recovery phase.

The carrier has asserted that it will taking this strategic path as the border restrictions across many nations in the Asian region are practically over and the passenger movement has started developing in enormous magnitude.

Once known to capture the lion’s share of the market in the Asian continent with services spanning across all the key hubs and destinations via its mainline Singapore Airlines and LCC Scoot; the carrier had to diminish its network on the outburst of the pandemic era in early 2020.

But, after two harsh years with uncertainties, border closures and affected tourist & business activities, the carrier made effort worthy comeback in the post pandemic recovery face on the global aviation platform.

As the remaining few nations in the Asian continent have opened their borders for international tourists and VFR, the carrier has seen the multi-fold surge in the travel pattern within the East Asian markets.

This new opportunity has opened doors for the Singapore Airlines and its subsidiary Scoot to meet international travel demand over upcoming holiday season in December and Chinese New Year.

Singapore Airlines statement


Speaking on this announcement, Singapore Airlines Senior Vice President for Marketing and Planning, Ms. JoAnn Tan said that “Buoyed by the further easing of entry requirements in Hong Kong, SAR, Japan, South Korea, and Taiwan, China we are seeing strong demand for air travel towards the year-end holiday season.”

“Many customers are especially keen on destinations that have remained largely closed over the last few years. The SIA Group aims to offer even more value and options for our customers as they make their holiday plans, and we will be nimble in adjusting our services in response to the demand for air travel.”

The SIA Group has made distinctive and strategic choices for its frequency upgradation along with additional deployment to new destinations. The key nations that SIA has tapped are:

Japan

SINGAPORE AIRLINES

Flight NoOriginDestinationFrequencyStarting from
SQ636SINHNDX 1 DailyOngoing
SQ634SINHNDX 1 Daily30 October 22
SQ638SINNRTX 1 DailyOngoing
SQ12SINNRT-LAXX 1 DailyOngoing
SQ618SINITM (OSAKA)X 2 DailyOngoing (Add flight from 30 October 22)
SQ656SINFUK (Fukuoka)X 3 WeeklyIncrease in Frq
Global map depicting Singapore Airlines routes to USA via Japan.

FLY SCOOT

Flight NoOriginDestinationFrequencyStarting from
TR808SINNRTX 1 Daily30 October 22
TR898SINTPE-NRTX 1 Daily30 October 22
TR818SINITM (OSAKA)X 1 Daily30 October 22
TR890SINOKDX 4 WeeklySeasonal
TR892SINTPE-OKDX 3 WeeklySeasonal
Global map depicting Singapore Airlines routes to Japan.

South Korea

SINGAPORE AIRLINES

Flight NoOriginDestinationFrequencyStarting from
SQ606SINICNX 1 DailyNEW SERVICE
SQ600SINICNX 1 DailyOngoing
SQ608SINICNX 1 DailyOngoing

FLY SCOOT

Flight NoOriginDestinationFrequencyStarting from
TR896SINTPE-ICNX 5 WeeklyNEW SERVICE
TRSINCJUX 1 WeeklyIncrease by x2

Taiwan

SINGAPORE AIRLINES & FLY SCOOT

Flight NoOriginDestinationFrequencyStarting from
SQ876SINTPEX 4 Weekly31 October 22
SQ878SINTPEX 3 WeeklyOngoing
TRSINTPEX 18 WeeklyOngoing

Hong Kong

SINGAPORE AIRLINES & FLY SCOOT

Flight NoOriginDestinationFrequencyStarting from
SQSINHKGX 2 DailyX3 daily Subject to approval by Authorities
TRSINHKGX 4 WeeklyDaily from 30 October 22

Mainland China

Global map depicting Singapore Airlines routes to mainland China.

SINGAPORE AIRLINES & FLY SCOOT

Flight NoOriginDestinationFrequencyStarting from
SQSINPEKX 2 Weekly27 September 2022
SQSINCTUX 1 WeeklyResume from 11 October 22
TRSINFOCX 1 WeeklyResume from 26 September 2022
TRSINNKGX 2 WeeklyResume from 26 September 2022. Increase
TRSINHGHX 1 WeeklyResume from 03 October 2022
TRSINCGOX 1 WeeklyResume from 12 October 2022
TRSINWUHX 1 WeeklyResume from 13 October 2022
TRSINTSNX 2 WeeklyResume from 11 October 2022. Increase

Indonesia

FLY SCOOT

Flight NoOriginDestinationFrequencyStarting from
TRSIN        LOP (Lombok)TBDTBD
TRSINUPG (Makassar)TBDTBD
TRSINPKU (Pekanbaru)TBDTBD
TRSINJOG (Yogyakarta)TBDTBD

Summary


It is evident that the carrier along with its subsidiary has made significant changes to its schedule, route network and added frequencies with more emphasis kept on its transit hub in Taipei via its LCC subsidiary Fly Scoot.

The SIA Group has identified the importance of re-establishing the pre-pandemic route network in order to capture sizable market share in these East Asian hubs as the airline is aiming to make most out of its post pandemic recovery phase.

It is evident that with easing of boarder restrictions, the upcoming holiday season in Asian continent will prove SIA Group a valuable one as it has made changes to suite market demands and trends.

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