Norse eyes positive future booking trend on core winter routes

Photo Credit: Emil Bree/AviationSource

LONDON – Newly launched Long-Haul Low-Cost Carrier (LCC), Norse Atlantic (N0), has recently said they expect the load factor and yield to increase across their route network from October.

The carrier also recently came to the decision to operate their Los Angeles (LAX) flights on a seasonal basis rather than the whole year.

Hopes for a great winter

Newly launched Long-Haul Low Cost-competitor Norse Atlantic (N0) has recently released a Press Release, saying that they are expecting yield and load factor increases for their network in the upcoming winter season, marking the first winter season for the airline.

Norse Atlantic are already saving on their operations by utilizing so-called “power by the hour agreements”, meaning that Norse Atlantic only pays for their aircraft when they’re flying.

These operations will continue throughout the winter, creating great options for aircraft utilization across Norse’s Boeing 787-9 Dreamliner fleet, making for more possible capacity this winter.

However, Norse’s adjustments on their winter network are set to not end in redundancies, as the carrier aims to ramp up air-crew recruitment in 2023, just before their planned and expanded summer schedule for next year.

Norse Atlantic will also announce their Summer 2023 flight program will be announced in early November with the option to book airfares with the carrier through October of 2023.

On top of this, flights with Norse are now available on fare-finders such as Skyscanner, Travelfusion, Google flights, and Norway’s very own Finn Reise.

On the reduction and route network in general, Norse CEO Bjørn Tore Larsen said:

“We have taken swift action to adjust our winter schedule and remove excess capacity from our network in light of lower expected demand, high fuel prices, and rising global inflation.”

“The flexibility provided by our power-by-the-hour aircraft lease agreements has allowed Norse Atlantic to lower cash burn over the winter period in anticipation of ramping up operations for a strong summer 2023 season.”

“We are pleased that bookings for our remaining core winter routes remain strong and that ticket sales have been increasing as we expand our distribution network,”

Their British AOC and OL

Just recently, Norse Atlantic Airways UK received its Air Operator Certificate (AOC) and Operating License (OL) from the UK Aviation Authorities (CAA), permitting Norse to provide non-stop fares from the United Kingdom to the United States without the main flight starting in Oslo, Norway.

The approval of an AOC and OL grants Norse Atlantic UK the right to operate their British-registered Boeing 787-9, G-CKOF, on transatlantic flights from their UK division base at London Gatwick (LGW).

However, it remains unconfirmed whether this will help in their winter program.


In a time where worldwide inflation, together with other issues, is striking hard, it’s great to see that Norse Atlantic is seeing a light path for its first and upcoming winter season.

As they are a new low-cost carrier on the long-haul front, competition is, of course, a major factor in Norse’s evolvement, but them seeing a rise in bookings and increased load factors is a great sign towards success.

However, it can all change very fast. Nevertheless, Norse is an interesting competitor in the long-haul market.

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