LONDON – ANA Holdings, the parent company for All Nippon Airways, a leading Japanese carrier has introduced their new subsidiary “AirJapan” to cater across airlines medium-haul sectors and thus capture share in the Asian markets. AirJapan will serve across medium-haul destinations across Asia with affordable prices and Japanese hospitality.

ANA introduced AirJapan in fall 2020, with the aspiration to pursue sustainable growth as the world was looming in the pandemic. In its introduction, the management revealed the brand name, logo, aircraft design, and the livery in an event at the ANA Headquarters at Minato City, Tokyo.

The curated brand concept of AirJapan revolves around Japanese hospitality and culture, which translates to “Fly Thoughtful”, meaning caring, compassion, and kindness that the airlines aim to deliver to its customers.

The airline in its event stated that “As an all-friendly airline, we aim to create a completely new air travel with Japanese style ‘ideas’ and ‘quality’.”

The airline further explained the R and J of the logo which represents the logic based on a motif that translates the image of the gentleness of hands-on hands (thoughtful).

Once again, the innovative Japanese culture has brought its travelers a new experience with emphasis on the hospitality, care, and welcoming attributes of Japan.

The ANA management is expected to start the scheduled operations across the medium-haul network of AirJapan by mid-2023, provided the international travel demand and air travel openness are seen as positive and overwhelming.