LONDON – As the official airline of the Germany men’s soccer team, Lufthansa will be flying its players, coaches and support staff to their training camp in Muscat (Oman) on November 14.
The aircraft assigned to the flight – an Airbus A330 – will be sporting a special livery that sends a clear message to the world: #DiversityWins!
Lufthansa is a byword for openness, tolerance, diversity and bringing people together. The company enables its customers from all nations and cultures to connect, and welcomes everyone aboard, regardless of gender, age, ethnicity, religion, nationality, identity or sexual orientation.
And it is taking this same message – that Diversity Wins! – aloft and around the world, through the special “Fanhansa” livery which it has devised together with illustrator Peter Phobia and applied to its Airbus A330 D-AIKQ.
The flight that will transport the Germany men’s soccer team to their training camp is a scheduled service via Muscat to Dubai.
So Flight LH 632 of November 14 will also be welcoming many further Lufthansa guests aboard who are not part of the DFB German soccer federation’s World Cup delegation.
Lufthansa and Social Responsibility
Lufthansa has come up on my radar a couple of time this year, with their culture of support for diversity and inclusion.
Earlier this year, the German carrier recognised Pride Month with the rollout of a customised Airbus A320neo, dubbed ‘Lovehansa’, which then continued its tour of Europe destinations over the following months.
A glance at Lufthansa’s corporate statement reveals its alignment with the support of social issues. The airline states: “As an international aviation company, social commitment is an important topic for the Lufthansa Group.”
“The focus of the activities is on social and humanitarian projects around the world, pooled and managed by help alliance, the Lufthansa Group’s aid organization.”
Support of climate research
This week’s rollout of another “Hansa” customisation – Fanhansa – follows last week’s news of the modification of a third Lufthansa Airbus A330 from Eurowings Discover to continuously collect environmental measurement data in the atmosphere.
Registered D-AIKE, the data from the modified aircraft ‘Kilo Echo’ will be used to assist in climate research initiatives. It joins a stable of two similarly equipped aircraft.
For more than seven years, Lufthansa has been operating two long-haul aircraft equipped with the measuring system from the European research project IAGOS (In-service Aircraft for a Global Observing System).
After each flight, the recorded measurement data are automatically transmitted to the central database of the CNRS (Centre National de la Recherche Scientifique) research center in Toulouse. The findings are freely and openly accessible for global research and are currently used by around 300 organizations worldwide.
Nice work, Lufthansa. And as per the message relayed by the new Fanhansa aircraft – Diversity Wins!
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