LONDON – German flag carrier and aviation giant Lufthansa has announced that it is dedicating its efforts to improve passenger services and facilities at its prime hub Frankfurt Rhein-Main Airport via a Joint Venture Agreement with Frankfurt Airport.
The partnership will result in overall lifting of quality and experience for passengers traveling through one of the biggest, busiest and most preferred hubs in the world for trans-European and Transatlantic traffic.
As part of this new Joint Venture, Frankfurt Airport and Lufthansa will each taking over 50% stakes in the new ‘FraAlliance JV’, the newly formed entity which is dedicated to ‘strengthen their existing cooperation on strategic and operational matter’ as stated by Rob Gill from Business Travel News Europe.
The new JV will be executing feasibility study to understand areas which needs improvements along with enhancement of passenger experience at Frankfurt Airport’s terminal 1.
Lufthansa, like any other carrier based in Europe has suffered same amount of chaos and raft of all passengers who faced harsh conditions and travel delays or cancellations in post pandemic travel surge, which carriers have slightly anticipated.
But as part of ongoing pandemic recovery plan and dire need to attract more passenger volume, Lufthansa has identified the importance of wholesome passenger experience that could attract more transit travellers.
As part of this new strategic move, the JV FraAlliance will examine and identify various areas of routine airport operations including business development, operations, customer experience, infrastructure improvements, intramodality, transportation to and from airport and sustainability to execute their improvement plans in coming future.
Lufthansa, being a half stakeholder in this JV, will be giving priority to implement these improvements to its customers, which will allow them to getting real-time updates on various areas of the airport movements like check-in, security checkpoints, immigrations using airline’s own app.
This will allow passengers to plan their movement from check-in point till the aircraft in most efficient and productive manner, giving them an opportunity to indulge at Frankfurt Airport’s duty-free shops and F&B outlets.
FraAlliance will also emphasis on analysing and optimising customer experience via passenger flow through airport, which will help operations team in reducing transfer times resulting in benefiting more than one million passengers each year. According to FraAlliance, this rea needs more attention as these duplicate security checkpoints have been reason behind missed connections, longer transit times and nett result in overall transfer chaos in past.
Partnership statements
Speaking on this event, Fraport’s Executive Director of Aviation and Infrastructure, Pierre Dominique Prumm said “With this joint venture, we are creating a highly responsive and effective team that can pursue areas of mutual interest and to continue improving passenger experience.”
Concluding on this mega announcement, Jens Ritter, CEO of Lufthansa Airlines said that “We want to offer our customers a reliable, punctual and first-rate travel experience.”
“The joint venture will allow us to place stronger and more targeted emphasis on the projects required to realise these aims. The new partnership at our Frankfurt hub will deliver significant added value for our customers by implementing innovative, future-focused measures.”
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