LONDON – Emirates revealed the newest part of its marketing campaign for Expo 2020 Dubai as its Airbus A380 soars past a stunt-woman on top of the Burj Khalifa.
The stuntwoman holds a sign offering an invitation to visit “the world’s greatest show”, as the Airbus A380 soars in the background as she stands firmly on the spire of the Burj Khalifa.
Commenting on this was Sir Tim Clark, President of Emirates:
“Now at the halfway mark of its six-month run, the excitement and momentum around Expo 2020 Dubai remain strong. Our latest campaign boldly carries the Expo message and invites people to come and experience what is truly the world’s greatest show.”
“There is nowhere else right now that offers the raft of attractions, top-class entertainment and music, riveting sports, vibrant country and themed pavilions, a thriving culinary scene, and much more – all in one place.”
“Dubai and the Expo are already top attractions and our aim is to give global travelers even more reasons to choose Emirates and Dubai for their upcoming winter and spring holidays.”
The A380 flew at a low altitude of 2,700 feet with a speed of 145 knots in order to get the perfect shot.