Bonza: The New Australian Low-Cost Carrier to Boom Regional Tourism

LONDON – Bonza, the new start-up airline in Australia is all set to shake up regional skies as it gears up to launch its operation in mid-2022.

The airline is expected to launch its services with 16 destinations, but only one route operating to only capital city Melbourne.

Tim Jordan, CEO of Bonza in his statement promised that “With destinations ranging from Albury to the Whitsundays, travelers will now be able to fly, instead of impossibly long road trips as well as fly direct without a stopover in a major city.”

Mr. Jordan further expressed, “Aussies can look forward to enjoying more time at their destination and spending less of their hard-earned cash getting there in the first place.”

With the new launch schedule being announced, Bonza will spread their network across 16 Australian cities like Albury, Avalon, Bundaberg, Cairns, Coffs Harbour, Gladstone, Mackay, Melbourne, Mildura, Newcastle, Port Macquarie, Rockhampton, Sunshine Coast, Toowoomba, Wellcamp, Townsville and the Whitsunday Coast.

Commenting on destination choices, Mr. Jordan said, “Since announcing Bonza to the world late last year, we have always said we wouldn’t just fly between Australia’s three largest cities and instead give people in the regions more choices.”

All the Bonza’s 16 destinations will be connected by operating five Boeing 737 MAX 8 aircraft, purpose fitted with all-economy seats.

The fleets will be strategically positioned across bases at the Sunshine Coast and Melbourne, with most routes joining directly small regional centers such as Cairns to Mackey and Rockhampton, Toowoomba to Townsville, and Newcastle and Toowoomba to the Whitsunday Coast.

Mr. Jordan further commented that 80% of the planned routes are not served by any airline, which thus unlocks opportunities for boosting regional tourism within Australia and means that Bonza isn’t setting out to start a price war, let alone an aerial dogfight, with the likes of Qantas and Virgin Australia.

“This is about opening up new routes and new markets… we have seen an opportunity in the marketplace, and one which is very complementary to existing operators,” Mr. Jordan asserted.

Mr. Tim Jordan, an ambitious executive, has been long eyeing the entry into the local market, with his career spanning across low-cost rivals like Virgin Blue, Cebu Pacific, and FlyArystan in both operational as well as management capacity.

“When you look at the largest 15 domestic aviation markets in the world, Australia is the only one that has no independent low-cost operator,” asserts Mr. Jordan.

With the new motto in his ambition, he has now decided to change that scenario.

“The light shines brighter every single day in terms of heading out of this revolting pandemic, and the opportunities in terms of executing Bonza with appropriate cost levels is now.”

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