LONDON – Alaska Airlines has launched a new subscription service, called Flight Pass. It is a subscription-based service based on value and flexibility. Available now, members can fly up to 24 round trips a year to the most popular destinations in California, as well as non-stop service from California to Reno, Phoenix, and Las Vegas, for a fixed monthly rate.
With the subscription starting at $49 per month, this allows for travelers to lock in main cabin deals for a full year and with rewards that are lower-than-average fares on eligible flights.
“Flight Pass builds on our mission to offer travelers the most West Coast destinations at the best value,” said Alex Corey, managing director of business development and products for Alaska Airlines.
“Our commitment to care means offering convenient and affordable options that fit our guests’ lifestyle and connect them to where they want to go.
“After two years of staying close to home, guests are ready to travel again, and with 100 daily flights from 16 airports throughout California and between California to Reno, Phoenix, and Las Vegas, Flight Pass will take them there.”
Flight Pass subscribers can choose between two annual plans – based on the best value or most flexibility – that differ only in the length of the required advanced booking time.
Subscribers will receive credits deposited monthly or bi-monthly into their Flight Pass account, to be redeemed for six, 12, or 24 non-stop trips a year to eligible destinations.
Flyers are still required to pay applicable government taxes and airport fees on each flight, in addition to the monthly subscription fee and nominal fare (for most flights the fare is only $0.01).
“Alaska Airlines is uniquely positioned to help our West Coast guests experience more with direct access to destinations near and far from our expanding hubs,” said Neil Thwaites, regional vice president of California for Alaska Airlines.
“Flight Pass will provide more options, value, and care with every trip that our guests book, while also transforming the travel experience long-term.”