LONDON – Alaska Airlines, the only U.S. airline to offer a pay-by-month flight subscription service, is expanding its popular program to Salt Lake City less than a year after its launch.
Flight Pass subscribers will now be able to fly between Salt Lake City and San Francisco or San Diego, in addition to 18 other routes throughout California and select cities in Nevada and Arizona.
The addition of the Salt Lake City routes outside of the Golden State comes just in time for the start of ski season and the gift-giving holidays.
How the Flight Pass service works
The service allows airline customers to book six, 12 or 24 roundtrip flights at a fixed-monthly rate. Subscribers lock in main cabin deals for a full year and pay taxes and fees when booking flights, which cost as low as $14.61 per flight.
Since its launch in February, Flight Pass has grown steadily among frequent travellers on the West Coast, particularly among Millennials and Generation Z from Northern California.
The most booked Flight Pass routes connect between the major metro areas in California, while the most popular plan among the Flight Pass options is the $49 per month service that includes six roundtrip flights a year.
Flight Pass is currently offered in select cities in California, Nevada, Arizona and now Utah.
“Utah is a popular ski and outdoor recreation destination among our California subscribers, and we’re happy to now make those trips more affordable and accessible with Flight Pass,” said Neil Thwaites, Alaska Airlines regional vice-president of California.
“We’re also excited to introduce Flight Pass to Utah and provide Salt Lake City travelers with an affordable option for their frequent travel to California.”
“To thank subscribers for their commitment to Alaska Airlines, elite benefits that would normally be earned after flying for a year can now be enjoyed from the very beginning,” said Thwaites.
“Flight Pass members will be able to enjoy the perks of being Mileage Plan elite members throughout their subscription, including upgrades to First Class and Premium Class, earned bonus miles and free checked bags.”
About Alaska Airlines
Headquartered in SeaTac, Washington, within the Seattle metropolitan area, Alaska Airlines is the sixth largest airline in North America when measured by fleet size, scheduled passengers carried, and the number of destinations served.
The carrier and its regional partners serve more than 120 destinations across the United States and to Mexico, Canada and Costa Rica. Alaska is also a member of the oneworld alliance.
With the global alliance and the airline’s additional partners, passengers can travel to more than 1,000 destinations on more than 20 airlines. Airlines and Horizon Air are subsidiaries of Alaska Air Group
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