HK Express Airways is set for the launch of a new direct service between Hong Kong and Penang International Airport (PEN) in Malaysia.
Starting from 21 November 2024, this new route will connect two of Asia’s most vibrant destinations. The direct route will be served in just a 3-hour flight. It offers travelers an exciting blend of diverse cultures, rich heritage, and culinary delights.
People often call Penang, the Malaysian island state, the “Pearl of the Orient.” Travelers and locals alike recognize it for its unique fusion of Malay and old Hong Kong influences.
This new route aims to cater to the growing interest in cultural tourism. It will provide an additional option for those seeking to explore the multifaceted charm of Southeast Asia.
Entry to the Malaysian Market
HK Express CEO Jeanette Mao expressed enthusiasm about the new route. “We are thrilled to announce our entry into the Malaysian market with this direct flight to Penang.”
“This launch not only marks a significant milestone for HK Express but also aligns with our strategic vision of strengthening Hong Kong’s connections across Asia.”
Mao emphasized the airline’s commitment to expanding its route network. The move promises more convenient and efficient travel options for customers in the future.
A Boost for Penang Tourism
Penang’s tourism authorities have warmly received the airline’s announcement. Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy, highlighted the strong cultural ties between Hong Kong and Penang.
“Our residents are proficient in multiple languages, including Malay, English, Mandarin, Cantonese, and various Chinese dialects such as Hokkien, Teochew, and Hakka.”
“This linguistic diversity fosters a deep connection between Hong Kong, the Greater Bay Area, and Penang,” Wong explained.
Wong also emphasized Penang’s unique attractions. These include George Town, a UNESCO World Heritage Site, and the UNESCO Biosphere Reserve of Penang Hill.
He invited visitors to experience the city’s seamless blend of East and West, tradition and modernity. It promises enriching experiences for those who appreciate cultural heritage, natural environment, and Nanyang cuisine.
To celebrate the launch of this new route, HK Express is offering an enticing promotion. Travelers can book “Ultra Lite” fares for as low as HK$18, which includes one small personal item. This offer applies to trips booked between 21 November 2024 and 30 March 2025.
The booking window opens at 11:30 AM on 14 August and closes at 11:59 PM on 18 August 2024. Interested travelers can take advantage of this special rate by making flight bookings on the HK Express website or mobile app.
About Penang
Penang offers a wealth of experiences for visitors. Visitors have long celebrated the island for its rich historical heritage, mouthwatering cuisine, stunning natural scenery, and year-round warm weather. George Town, with its vibrant street art scene and well-preserved colonial architecture, provides a visual feast for culture enthusiasts.
Nature lovers can take a cable car ride to the peak of Penang Hill for breathtaking panoramic views of the city and surrounding landscapes.
Food plays an integral role in Penang’s appeal, and many hail the island as a food paradise. Visitors can indulge in a variety of local specialties.
This includes the popular bak kut teh (pork rib soup), char kway teow (stir-fried rice noodles), prawn noodles, asam laksa (sour fish soup), and nasi kandar (mixed rice dish). These culinary delights provide a true gourmet experience that visitors should not miss.
About HK Express
HK Express, as a member of the Cathay Group, has built a strong reputation in the aviation industry. The IATA Operational Safety Audit (IOSA) has registered the airline, which consistently ranks among the world’s most punctual and safest airlines.
According to Cirium, a leading aviation analytics firm, HK Express ranked third globally and first in Asia for on-time arrival performance among low-cost carriers.
The airline has also received a prestigious “7-star safety rating” from airlineratings.com, a globally renowned independent airline rating review agency.
Since its transformation into a low-cost carrier, HK Express has successfully served over 22 million passengers, empowering them to travel on their own terms. The airline’s commitment to safety, punctuality, and customer satisfaction has earned it widespread trust and favorability among travelers.
As HK Express prepares to launch this exciting new route to Penang, it continues to strengthen its position as a key player in connecting Hong Kong with the rest of Asia, opening up new possibilities for cultural exchange, tourism, and business opportunities.
Click the banner to subscribe to our weekly newsleter.
Click the photo to join our WhatsApp channel so then you can stay up to date with everything going on in the aviation industry!
