LONDON – Through its transformation process dubbed Reboot Plus, Brussels Airlines has revealed its new livery to the public.
The airline is using this rebrand as part of that restructuring, and is looking to transform into a “healthy, profitable airline”.
Airline is aiming for fresh start
In Peter Gerber’s words, who is the CEO of the airline, he wants to use this as a new start for the airline.
“We want to clearly mark the start of the New Brussels Airlines. For our customers, who deserve the best, but also for our employees, who are committed to the transformation that we’re pushing forward and to which they contribute every day.”
“That is why today we present the visual translation of our new start. With this new brand identity, we are ready to show our customers, our employees, our partners and all other stakeholders that we are turning a page.”
“As one of the four Lufthansa Group network airlines, we are building the way towards a promising future. We see this new brand identity as a symbol of confidence in our company, re-emphasizing our identity as Belgium’s home carrier.”
What does the livery look like?
Below are pictures of the new livery, seen on OO-SSO, one of the airline’s Airbus A319s: