LONDON – Archer, a California based Aviation company, has revealed their electric vertical takeoff and landing (eVTOL) aircraft, ‘Maker’. The event, held at Hawthorne Hangar Operations, used XR technology to power a virtual ride on Maker.
“Archer has a big, bold company vision and our approach to this milestone moment had to match that,” said Louise Bristow, who leads Marketing and Communications for Archer. “We wanted to deliver an experience that went beyond the conventions of normal product launches and to bring together a unique group of partners to create something truly immersive for our audience.”
The reveal comes after United Airlines placed an order for 200 aircraft. Additionally, Archer is merging with Atlas Crest Investment Corporation. These developments mean the company should be ready for commercial launch from 2024.
“Maker’s unveil has been years in the making and marks a pivotal juncture for the eVTOL industry and future of transportation,” said Brett Adcock, co-founder and co-CEO of Archer. “Every day at Archer, we’re working to build the future, and we have never felt closer than we did introducing the world to Maker.”
A unique experience
By using Movie technology, Archer created a simulated commercial flight. This was accomplished by using a 2,400 square foot XR volume space. Additionally, Archer used the technology to demonstrate how their vision will shape future travel.
Archer’s new Chief Creative Officer Kenny Taht, was at the helm of the event’s creative direction, drawing on over three decades of experiential design and television production to bring Maker to life. “True innovation requires inspiration, which is why the team at Archer put great emphasis on creating a groundbreaking, highly engaging moment for Maker’s unveil,” said Kenny Taht. “In order to progress UAM, continuous education is needed and, with this experience, we’ve helped introduce travelers to this new reality.”