Frontier Airlines has thrown some serious shade at its competitors in a bold new move. It’s clear they’re not afraid to call out the elephant in the room, or rather, the baggage fee at the gate.
With Southwest Airlines recently ditching its long-standing tradition of free checked bags, Frontier is swooped in, ready to rescue travelers from what they call a “one-sided relationship” with their old carriers.
Their message is one part bold and two parts brazen. If your airline’s treating you like yesterday’s news, it’s time to break up and move on. Frontier’s pitching itself as the perfect rebound, complete with a deal that’s hard to ignore.
Frontier’s Latest Deal
In a cheeky swipe at airlines hiking fees and slashing perks, Frontier’s latest offer might feel like a breath of fresh air for frustrated flyers. As of now, anyone booking nonstop travel through August 18 can snag their Economy Bundle at no extra cost.
This gets free carry-on bag, free seat selection, and free flight changes—perks that used to be standard but are now disappearing faster than pretzels on a redeye.
And if that’s not enough to sweeten the deal, they’re tossing in a free checked bag for flights departing between May 28 and August 18 – just use the promo code FREEBAG at checkout.
The catch? You’ve got to book by March 24 to lock it in.
Frontier CEO Comments
“We’ve always had heart,” said Barry Biffle, Frontier Airlines CEO, in a statement that doubles as a love letter to travelers.
“Some airlines are turning their backs on what people love about flying, but we’re leaning in hard. This is our ‘dump your old airline’ special—show us some love, and we’ll make these perks stick around for good.”
It’s a gutsy move, and Frontier’s betting big that travelers are ready to jump ship for a carrier that actually listens.
But here’s where it gets interesting: Frontier’s not just dangling this deal as a one-time fling. They’re hinting at something more permanent.
A New Standard?
If enough people hop on board and show they’re smitten with this offer, the airline says they might just make it the new standard.
It’s like a choose-your-own-adventure story for air travel—except instead of dragons or treasure, you’re picking between nickel-and-dime fees or a carrier that’s all about value. The more travelers who take the plunge, the better the odds of turning this into a long-term romance.
Biffle summed it up simply: “Travelers just want to feel valued.” And Frontier Airlines is putting its money where its mouth is, bringing back the little things like free bags, seat choices, and flexibility, without playing pricing games.
Who knows? This could be the start of a beautiful, baggage free relationship.
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