Abu Dhabi’s tourism sector is thriving, thanks to the remarkable success of the Abu Dhabi Stopover programme. This joint initiative by Etihad Airways and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has surpassed all expectations since its relaunch.
The programme, exclusively offered by Etihad Airways, has seen incredible growth. In the first half of 2024, it welcomed 24,000 international visitors, a staggering 242% increase from the 7,000 visitors in late 2023.
With rising demand and increased bookings, the initiative is on track to reach its goal of 75,000 international stopover visitors in 2024.
Abu Dhabi Stopover Programme to Date
Etihad Airways’ CEO, Antonoaldo Neves, was pleased with the results achieved so far. “Our Abu Dhabi Stopover programme has grown beyond our wildest dreams. We’ve seen a threefold increase in international visitors in just six months. This success highlights both Abu Dhabi’s appeal and the programme’s ability to entice travelers to explore the emirate.”
Visitors are embracing the opportunity to discover Abu Dhabi, typically staying for two nights. The programme has gained popularity among travelers from key markets such as England, USA, Australia, EU countries, and India.
His Excellency Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, also commented on the success of the program. “The Abu Dhabi Stopover programme showcases how strategic partnerships can boost tourism.”
“This innovative initiative clearly appeals to international travelers, giving them a compelling reason to explore our emirate. Its success reinforces Abu Dhabi’s status as a must-visit destination and encourages longer future stays.”
Etihad Airways Booking Process
The programme’s popularity has been further boosted by improvements to the booking process. A new, user-friendly landing page on the website has led to a 43% increase in web traffic from potential visitors seeking information about Abu Dhabi.
Travelers booking Etihad flights can easily add a stopover and choose a free one or two-night hotel stay from a selection of quality hotels across the city.
This smooth process allows visitors to transform their transit into a rich Abu Dhabi experience, exploring the emirate’s world-class hotels, beautiful beaches, vibrant food scene, and exciting entertainment options.
Looking Forward
Building on this success, Etihad Airways and DCT Abu Dhabi are looking into ways to further enhance the programme, aiming to offer even more value and unique experiences for visitors.
Etihad connects 80 global destinations through its hub at the cutting-edge Zayed International Airport. Conveniently located on the city’s edge, the airport makes it easy for stopover visitors to explore the city before smoothly connecting to their onward destinations.
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