The Failure of Delta’s Low-Cost Carrier “Song”
MILAN - Families with children had the opportunity to try leather seats equipped with satellite television, video-on-demand, MP3 files, and video games. A healthy cuisine was dedicated to visitors who…
Virgin Atlantic Launches Codeshare With Middle East Airlines-Air Liban
LONDON - U.K carrier Virgin Atlantic has announced today that it will be launching a codeshare agreement with Middle East Airlines- Air Liban (MEA) as the carrier looks to continue…
EXCLUSIVE: A Talk with Robert Gandt of Pan Am – An Icon in its Acquisitions and Innovations
MADRID - Pan Am, one of the world's most renowned and experienced airlines, is still remembered today even 30 years after the airline shut down. Amidst the current changes seen…
American Airlines & JetBlue Remove COVID-19 References from Ads, United Doesn’t Follow Competitors
MILAN - The pandemic disappears from American Airlines and JetBlue ads as if to suggest a return to normality. Meanwhile, the total spending on campaigns has dropped significantly and airlines…
French bee Low-Cost Flights From Newark-Paris: How The Airline Thrives in a Competitive Market
MILAN - On Wednesday, French bee operated its maiden flight from Paris Orly airport (ORY) to Newark (EWR). Joining San Francisco (SFO), New Jersey becomes the second U.S destination of…
United Reveals its Eco-Friendly Side But Should Keep its Feet on the Ground
MILAN - Eco-sustainability must be considered every time an aviation player makes a choice, but it risks becoming a toxic mantra advocated at all costs, even when there's a clear…
Pan Am: How Wrong Advertising Contributed to the Final Blow
MILAN - History all too eloquently teaches us not to repeat the same mistakes. Fish, where the fish are, is the recipe for advertising (Stanley, 2011). A brand is never…
Air Belgium, A Dynamic Airline Struggling to find its Vocation
MILAN - Air Belgium (KF) could soon be a European novelty for an integrated booking system but first it needs to find its true north. Offering personalized choices to passengers,…
Low International Travel Demand Intensifies War Between Low-Cost & Full-Service Carriers in the U.S.
LONDON - The fight against the low demand for international flights doesn’t want to blow over as corporate travel retains the most affected position. The latest move by the American…
Protecting Heathrow Slots: British Airways Considers Dropping Gatwick Operations
LONDON - It comes as no surprise to anyone that the Coronavirus pandemic has hit the aviation industry hard. According to EUROCONTROL although all European airports have been affected in…