Avianca has launched Insignia, its premium Business Class service, on Boeing 787 Dreamliner flights connecting Europe.
This enhanced experience delivers unmatched comfort and exclusivity at every touchpoint, setting a new standard for transatlantic luxury travel.
The centerpiece of Insignia is its state-of-the-art flatbed seating, designed for the ultimate in-flight relaxation.
These innovative seats recline fully to 180 degrees, offering passengers complete privacy and abundant space for both work and rest. Each seat features a crisp 16-inch entertainment screen, ensuring hours of in-flight enjoyment with a vast selection of movies, shows, and music.
Showcasing Latin American Cuisine
Culinary excellence takes center stage with Insignia’s distinctive dining program, elevating airplane food to restaurant-quality cuisine.
Award-winning Colombian chefs Álvaro Clavijo and Catalina Vélez, both recognized in The Best Chef Awards, have crafted an exclusive menu for all European flights from Bogotá.
Their creations skillfully blend local Colombian ingredients with refined cooking techniques, bringing an authentic taste of South America to the skies. Each dish tells a story of regional flavors while maintaining the sophistication expected in premium air travel.
“Insignia represents more than just luxury travel,” says Manuel Ambriz, Avianca’s Chief Commercial Officer. “It’s our platform to showcase Colombia’s and Latin America’s finest culinary talent, cultural heritage, and natural diversity.”
“We’ve created a service that transforms Business Class travel to and from Europe by blending innovation with tradition, offering passengers an authentic Latin American experience from the moment they step onboard.”
The attention to detail continues with the new premium offering. Passengers will receive specially curated amenity kits featuring collectible cases that showcase Colombia’s rich cultural heritage.
These unique cases display designs by Mola Sasa, created in partnership with the Gunadule indigenous community, celebrating traditional artisanship. The kits include premium Loto del Sur products, carefully selected to enhance passenger comfort and well-being throughout their journey.
European Routes Offering Insignia
Insignia by Avianca is being offered on these European routes:
- Bogotá to/from: London, Paris, Madrid, and Barcelona
- Cali to/from Madrid
- Medellín to/from Madrid
These carefully selected routes connect major Colombian cities with key European destinations, facilitating both business and leisure travel across the Atlantic.
About Avianca
Avianca leads air travel in Colombia, Ecuador, and Central America, boasting over 104 years of service since 1919. As a Star Alliance member, it operates alongside LifeMiles and Avianca Cargo, providing comprehensive travel solutions. The airline maintains an extensive network of 147 routes with nearly 710 daily flights. It operates a modern fleet of 140 Airbus 320 and Boeing 787 Dreamliner aircraft.
These connect over 75 destinations across 25 countries in the Americas and Europe, making it one of Latin America’s most comprehensive carriers.
In 2023, Avianca topped Cirium’s “Global Airlines” punctuality rankings and served more than 32.2 million passengers across 213,000 flights.
LifeMiles, its loyalty program, counts over 14 million members and 600 partner brands, offering extensive rewards opportunities. Avianca Cargo leads regional cargo services throughout the Americas, completing the airline’s full-service transportation offering.
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