LONDON – With the Farnborough Air Show 2022 starting in less than a week, let’s begin our preview ahead of the event. First, we take a look at Airbus and its sales momentum at present.
AviationSource will be at the airshow for the entire week, providing live updates as they happen from the many manufacturers, airlines & exhibitors that will be attending.
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Airbus’ Presence at the Airshow…
From what we know at the moment, Airbus will be sending the following aircraft to Farnborough:
- A350-900 (Flying & Static).
- A220-300 (Static).
- H175M (Static).
- H145M (Static).
- H135 (Static).
- C295 (Static).
- A400M (Static).
There is a lot more focus on the helicopters and military side for the manufacturer that they will be showcasing at the airshow, but the A350 & A220 on the commercial side aren’t much of a surprise.
Both jets were at Farnborough the last time the airshow happened, which was in 2018.
The European planemaker will be seeking to secure some more orders for the A350 & A220 orders, ahead of the likes of the Boeing 777X and Boeing 737 MAX.
It is probably expected that some sort of blockbuster order will be announced by Airbus with its Indian counterpart Air India, as the flag carrier is looking to order 300 aircraft as part of fleet renewal.
There is no doubt that Airbus and their main rival, Boeing, will be wanting to fight for this part of the pie, as it would count significantly towards new market share.
Continued Sales Momentum on the Way?
Airbus has had a strong 2022 so far when it comes to commercial airliner orders and will be wanting to use Farnborough as a foundation of conveyed consistency.
With air travel beginning to bounce back rapidly, as we have seen through travel chaos globally, airlines will of course be using this high level of demand as a baseline for how many more aircraft they will need.
This, of course, will play well into the hands of manufacturers such as Airbus, as there is open room for orders to be made and announced subsequently.
It is also the reason why FIA22 in particular is going to be an exciting airshow. Off the back of a busy Dubai Air Show, it shows that airlines are shopping again. And that is what matters to Airbus.
Overall…
Airbus is going to be the manufacturer to focus on during FIA22, and that is because of the heavy lead that they have against the likes of Boeing.
With Boeing struggling substantially with the 737 MAX and 777X programs, having been mired in controversy, Airbus has been capitalizing on this. And rightly so.
However, their marketing and sales strategy needs to continue in this direction in order to continue its level of sales-based destruction and place Boeing at a further disadvantage.
Be sure to follow our coverage at AviationSource as the week progresses at one of the biggest trade shows in the world!
