It is not long until the AviationSource Newsletter goes live! Sign up now before launch by clicking here!LONDON - Even an incident can become the perfect example of reactive communication. On 3rd December, an airBaltic Airbus A220, operating a flight from Stockholm, skidded off the runway at Riga Airport, in Latvia, during a landing in heavy snowfall. Although the accident resulted in no injuries, Riga Airport remained closed for hours, blocking all departing and arriving flights, including nine diverted aircraft. A temporary stop of airport operations causes enormous discomfort to passengers who become like a magnet for the media. When the worst came to the worst, the airport was ready to give all the answers. RIX’s management team challenged the situation faithfully following IATA's guidelines for crisis communication (IATA, 2018).
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