LONDON – British Airways has announced a new daily flight from London Heathrow to Florence, Italy, for the Summer 2023 travel season.
The move further adds to previously announced new route inaugurations for the national flag carrier, planned for the summer high season.
Starting on 16 April 2023, the new flight will operate daily from London Heathrow’s Terminal 5 at 07:50 on an A320neo aircraft.
Known for its Renaissance art scene, architectural masterpieces and Tuscan fare, Florence is in central Italy, within close proximity to Bologna and Pisa for those who are looking to explore further afield.
Neil Chernoff, Director of Networks and Alliances at British Airways, said: “We know our customers love visiting Tuscany, which is why we already operate flights from London City to Florence. We’ve added this new route from London Heathrow to the Tuscan capital to offer them even more choice to explore this incredible Italian region.
“Not only is this good news for UK travellers, but also for those connecting in London to and from US destinations. The flights’ timings have been optimised for connectivity to popular routes, including New York, Boston and Chicago.”
Florence will be one of 11 Italian cities served by British Airways from London Heathrow in Summer 2023, including Rome, Milan, Venice and Naples.
Further route additions – Summer 2023
The London Heathrow to Florence flight joins a host of new routes starting in the Summer 2023 season, such as London Gatwick to Aruba and Guyana, and London Heathrow to Cincinnati, Ohio.
Bolstering its transatlantic services, last month British Airways announced a new direct route from London Heathrow to the US Cincinnati region, also scheduled into the Summer 2023 program.
Cincinnati will become the 27th US destination served directly from London by British Airways, which currently offers 300 transatlantic flights per week, the most of any UK carrier.
Caribbean route inaguration
British Airways has announced its network expansion with new flights to Aruba (AUA) in the Caribbean and Georgetown (GEO) in Guyana.
It will be the first time that the carrier has served the two destinations, and scheduled services are proposed to commence from the northern summer season in 2023, targeting those planning on taking British Airways holidays.
British Airways has also planned a network expansion with new flights to Aruba (AUA) in the Caribbean and Georgetown (GEO) in Guyana.
It will be the first time that the carrier has served the two destinations, and scheduled services are again slated to commence from the northern summer season in 2023.
British tourism is a drawcard for Aruba, and the UK is listed as the third most important market for the Caribbean island. Despite established competition, the proposed route may prove popular as a British Airways holidays destination.
British Airways will compete for route connections from Europe with established carriers Dutch KLM, and TUIFly Netherlands both operating to Aruba out of the Netherlands.
The moves are effectively targeting the seasonal travel market as passenger numbers and travel demand continues to surge.